What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Automated Analytics Podcast: Increasing Pizza Hut hires by 42%
Automated Analytics Podcast
14 minutes
1 year ago
Automated Analytics Podcast: Increasing Pizza Hut hires by 42%
Imagine transforming a struggling pizza joint into a culinary empire spanning across seven states. Heather shares precisely that adventure in our latest podcast, as we explore the legacy of RMC, a Pizza Hut franchisee with a 50-year-old bond with the iconic pizza brand. From humble beginnings, led by Hal McCoy Jr., to their current status as a leading name in the franchise industry, Heather, the Chief People Officer of RMC, recounts the company's strategy for turning around underperforming st...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
