What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
The Political-Business Bridge: From Oyster Cards to AI Frontiers with Lord Ranger | S2 EP3
Automated Analytics Podcast
51 minutes
2 months ago
The Political-Business Bridge: From Oyster Cards to AI Frontiers with Lord Ranger | S2 EP3
From revolutionizing London's transport system with the Oyster card to bringing vital tech expertise to the House of Lords, Lord Ranger of Northwood Colvier offers a fascinating glimpse into the crucial intersection of technology, business, and policy-making. Drawing on 25 years of industry experience before his appointment to the Lords, he explains how the upper chamber serves as a deliberative body where expertise trumps politics. "We are appointed for life... we have more time to just scr...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
