What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Automated Analytics Podcast: Reducing Service Calls by 50%
Automated Analytics Podcast
18 minutes
1 year ago
Automated Analytics Podcast: Reducing Service Calls by 50%
Embark on a journey into the heart of innovation with Alastair from Dyno-Rod, whose career trajectory has soared from humble beginnings at British Gas to the strategic heights of managing a franchise. Sit down with us, Mark Taylor, CEO of Automated Analytics, as we unravel the story of how Dyno-Rod's embrace of AI solutions, with a little guidance from our team, sparked a revolution in their operational efficiency. Discover the rich history of this iconic company, delve into the entangled cha...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
