What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Automated Analytics Podcast: Cutting Recruitment Costs by 71%
Automated Analytics Podcast
10 minutes
1 year ago
Automated Analytics Podcast: Cutting Recruitment Costs by 71%
Unlock the secrets to a smarter hiring strategy as we sit down with Kristina Gansser from Fourth, the trailblazer in hospitality software solutions. Experience the insider's view on how the world of Automated Analytics is supercharging the applicant tracking game. Discover Kristina's firsthand insights on the challenges and victories in cultivating a robust talent pipeline, where every second counts and every decision impacts the bottom line. From the intricate dance of managing applicant flo...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
