What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
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What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
Not Just a Chamber: How Dan Fell is Rebuilding Doncaster | S2 EP2
Automated Analytics Podcast
44 minutes
3 months ago
Not Just a Chamber: How Dan Fell is Rebuilding Doncaster | S2 EP2
Dan Fell, CEO of Doncaster Chamber of Commerce, shares his vision for the city's economic transformation through reopening the airport and securing an AI Growth Zone designation. His twenty-year journey with the Chamber has coincided with Doncaster's evolution from defining itself by limitations to embracing possibilities, culminating in his recent MBE recognition. • The airport reopening presents a £2 billion economic impact opportunity with 5,500 direct jobs • Doncaster's average salary is...
Automated Analytics Podcast
What if the secret to better ROAS isn’t more tweaks—but better truths? We sit down with Mark Beavan to explore how Google Ads shifted from manual levers to AI-led performance and why the winners today are the teams that feed the algorithms the right signals. Mark’s journey—from Phones 4U and energy to leading growth for TFP Fertility—reveals how empathy, education, and precise conversion definitions can transform noisy clicks into meaningful outcomes. We dig into the craft: moving from call ...
