This episode of Power Women of the Trades features Jen McKee, Founder of Keehart Marketing, providing crucial insights into modern social media strategy for trade businesses. Jen emphasizes that the goal of social media must be to create authentic, engaging content that shows up in the news feed and builds trust, rather than just seeking high scroll counts. The discussion highlights why being visible across multiple platforms and embracing consistency and community involvement are ultimately more valuable for growth than relying on isolated ad campaigns. Tune in now to hear how to transform your online presence and drive measurable business growth!
Welcome back to Power Women of the Trades with Cassie and Kailee! This week, we welcome Jen McKee, Founder of Keehart Marketing, an award-winning force in social media for plumbing and HVAC businesses. Jen delivers invaluable insights on transforming boring company accounts into platforms that skyrocket engagement and drive revenue. We dive into the critical do's and don'ts of content creation, how to strategically leverage AI for exponential growth, and the necessity of taking calculated risks to maximize both your business and personal brand. Listen now to learn how to transform your socials and maximize your potential!
Marking an exciting evolution for the show, Power Women of the Trades welcomes Kailee McCrary, Director of Social Media at Quality Heating, Cooling, Plumbing & Electric, as its new co-host. Cassie and Kailee discuss the foundational mission of the podcast and the years of growth that prepared Kailee to step into this leading role. Kailee reveals her unexpected transition from planning a sports marketing career to finding immense purpose in the trades. The entire episode serves as an excellent piece of motivation, proving that dedication and a willingness to step outside one's comfort zone can lead to extraordinary professional fulfillment.
This episode of the Power Women of the Trades podcast features Paige Knowles ("All Trades Paige"), a young HVAC technician, author, and advocate dedicated to promoting trade careers.
Paige shares her unique path into the industry, starting as a straight-A student who chose a high school plumbing program, where a supportive instructor became a crucial mentor. She dives into how she successfully balances her career as a commercial HVAC technician with her primary mission as an advocate. Hear how she leveraged her skills to author and illustrate her own children books (like Let’s Replace a Showerhead) to introduce basic home skills and career awareness to children early.
Are you ready to support the next generation of tradeswomen and men? Listen now to hear Paige's full story, to learn more about her books and advocacy work. Don't forget to like, subscribe, and share this episode to help spread the word about the incredible opportunities waiting in the trades!
Interested in purchasing any of Paige's books? Check the links below!
1) https://www.amazon.com/Plumber-Paige-Snake-Drain-Bathroom/dp/B0CP41QXK3/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=iHRGy&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=T4CXE0NG4AVRTZ59XWZR&pd_rd_wg=n8MAB&pd_rd_r=3937627a-0969-42c2-8103-e9680913fc13&pd_rd_i=B0CP41QXK3&psc=1
2)https://www.amazon.com/Plumber-Paige-Running-toilet-Bathroom/dp/B0B7QDFV12/ref=pd_bxgy_d_sccl_1/130-6725520-6356810?pd_rd_w=ypYuo&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=JPYMW6RSECBX7G9R2MYZ&pd_rd_wg=ZR4ou&pd_rd_r=a85ef599-8e08-4142-a422-002b5685e96e&pd_rd_i=B0B7QDFV12&psc=1
3) https://www.amazon.com/Plumber-Paige-Lets-Replace-Shower/dp/B09BYDSSZJ/ref=pd_bxgy_d_sccl_2/130-6725520-6356810?pd_rd_w=OjV0K&content-id=amzn1.sym.dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_p=dcf559c6-d374-405e-a13e-133e852d81e1&pf_rd_r=EKGX0AMW2WCPV5GNGAA9&pd_rd_wg=01OTC&pd_rd_r=63c3c400-fa8c-4af6-898e-dc50ff3532ab&pd_rd_i=B09BYDSSZJ&psc=1
In this episode of Power Women of the Trades, hosts Cassie and Heather sit down with Robin Cody, the Director of Marketing and HR for Cody and Sons Plumbing, Heating and Air in Dallas, Texas. Robin shares her unique journey, from joining the family business 11 years ago to helping it grow from 5 to 40 employees. She discusses the challenges of wearing multiple hats and the value of professional networks like the Torch Network for getting honest advice on new software and products. The conversation gets real about the current economic climate. Robin and the hosts agree that this year has been "weird" and challenging for the industry. They discuss how companies must pivot their marketing strategies, moving away from a steady flow of business to more old-school methods like trade shows and lead generation services to keep the board full. Robin also highlights the vital support she's found in women's groups like the Women in HVACR and the Lady Titans, emphasizing the importance of community in the trades. Tune in to hear how one company is navigating market changes with smart marketing and a focus on community.
In this episode of Power Women of the Trades, hosts Cassie and Heather talk with Jean Florea, founder of WorkHers United. Jean shares her unique journey from a teacher to an electrical
company owner, and how she's now dedicated to empowering women in the trades.
She highlights the surprising pay equality in the industry and discusses her mission to change the narrative around trade careers. The conversation touches on her "Pink Is Not a Punishment" campaign and the importance of recruiting the next generation of female workers. This episode is a powerful look at breaking barriers and building a more inclusive future in the trades.
In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Katie Biddle of Call Dad. Katie shares her incredible journey from dropping out of college to becoming the Head of Marketing for a fast-growing HVAC company. The conversation dives into the unique challenges of scaling a business in the trades, including the struggle to delegate and the importance of a diverse marketing strategy. Katie provides an inside look at Dad University, her company's rigorous apprenticeship program, and how a focus on customer experience shapes their entire operation. This episode is a must-listen for anyone interested in leadership, growth, and building a strong brand in the trade industry.
In this second part, Cassie and Heather continue their conversation with entrepreneur Ismael Valdez. Valdez, who previously sold his company, shares his journey of launching his new smart thermostat company, Nuve. He discusses the initial challenges he faced and his commitment to listening to customer feedback to perfect his product. The discussion highlights Nuve’s core mission: empowering home service contractors. Valdez explains how the custom-branded thermostat and its app give contractors a direct line to customers, reducing their reliance on expensive marketing platforms. He also reveals upcoming features, including a ServiceTitan integration. The episode concludes with a passionate call for integrity within the industry, emphasizing the importance of genuine support and sharing knowledge to help fellow contractors succeed.
Don't miss out on this insightful conversation. Tune in now to hear the rest of Ismael’s story and learn how you can empower your own business.
This episode features a conversation with Ismael Valdez, a successful entrepreneur and founder of NuveHome. He shares his journey from working behind a supply counter to founding his own businesses. The discussion centers on the crucial role of marketing and recruiting for business growth. Ismael argues that for the first few years, a founder's most important jobs are to act as a Chief Marketing Officer (CMO) to get the phones ringing and an HR Manager to attract talent. The episode concludes with advice to study and learn from competitors, as all successful businesses are doing something right, particularly in marketing. Tune in next week for Part 2 of our conversation with Ismael to hear more about his journey!
In this episode of Power Women of the Trades podcast hosts Cassie and Heather are joined by Brianna McAdory Ford, a rising star in the HVAC industry. Brianna shares her journey from dropping out of college to pursue a career in the trades to her current endeavor of launching her own company, All In Heating and Air. Brianna discusses how she got into the industry by chance, starting as a CSR at a small company and helping it grow exponentially. She also reflects on the challenges and advantages of being a woman in the trades, emphasizing the importance of proving her capabilities through action rather than words. The conversation also touches on the problem of unethical gurus in the trades, who prioritize profit over people, and highlights the value of building a strong personal brand and giving back to the community.
Tune in to hear more about Brianna's inspiring journey and her mission to bring integrity back to the trades.
In this episode, Cassie and Heather continue their conversation with Mia Erichson of Wizard of Ads Marketing, delving deeper into the effectiveness of brand-focused marketing. They discuss how mass media, particularly radio, remains a powerful tool for reaching homeowners and building brand recognition, even if the hosts themselves don't listen to it regularly. They share anecdotes of customers who, despite disliking their commercials, had memorized them and were influenced by them, proving the effectiveness of creating a memorable and emotionally connected brand.
Mia explains that "advertising is the tax you pay for not being remarkable," and that a strong, unique brand story, even if it's disliked by some, generates invaluable emotional engagement. She details how she uses her background in psychology and screenwriting to help owners uncover their authentic brand story, which is based on their genuine beliefs and personal characteristics, and cannot be replicated by competitors. The conversation concludes with a heartfelt discussion on the importance of being open to continuous learning, and how the hosts, as women in a male-dominated industry, have pushed themselves outside their comfort zones to share their experiences and empower others.
In part 1 of this insightful episode, Cassie and Heather welcome Mia Erichson, a partner with Wizard of Ads Marketing, to discuss her unique approach to brand-building for businesses in the trades. Mia, who has worked with major brands like Google and Dell, explains that her passion lies in working with committed, owner-operated businesses that have "skin in the game". She describes the unique structure of Wizard of Ads, where she assembles a customized team of experts to create a holistic marketing strategy that goes beyond simple advertising. The hosts share how this partnership transformed their business by aligning all their marketing efforts and giving a clear vision to their brand. They highlight the success of their brand character, Biggins the bulldog, and how mass media like radio continues to be a powerful tool for building brand recognition and driving customer loyalty in their market.
In this episode of Power Women of the Trades, Cassie and Heather interview Adi Klevit of Business Success Consulting Group, a company that specializes in creating, documenting, and implementing processes for businesses, particularly within the trades. Adi, an industrial engineer, explains that her business was founded on a "done-it-for-you" model after she saw a need for entrepreneurs who were too busy to document their own procedures.She introduces her "Freedom Formula" as the method to help business owners move from feeling overwhelmed and trapped in the day-to-day chaos to achieving true freedom. Adi highlights the importance of first identifying a clear "why" for wanting processes, such as improving employee retention or reducing callbacks, and then setting objective measurements of success. The conversation also addresses the challenges of entrepreneurs being "control freaks" and the resistance some employees have to new structures. Adi asserts that documented processes actually give owners more control through measurable outputs and help to attract a higher caliber of employee who embraces structure. Join this insightful conversation and learn how to bring order to your business, reclaim your time, and transform chaos into a clear system for growth.To get in touch with Adi visit https://bizsuccesscg.com or Adi@bizsuccesscg.com.
Join Cassie and Heather as they sit down with Jenny Benbrook, founder of Powerhouse Consulting Group, for an eye-opening discussion on optimizing your technology in the trades. With over two decades in the industry, Jenny reveals how she helps contractors go from simply having software like ServiceTitan to truly mastering it.This episode tackles common frustrations, from navigating the digital marketing shift to avoiding costly, unmanaged tech integrations. Learn how to identify redundancies, create a strategic tech budget aligned with your growth goals, and implement a plan that ensures your team is actually using your tools effectively. Jenny's core advice? Start small, understand your FSM, and avoid getting caught up in the "noise" of shiny new solutions. Tune in for practical strategies to transform your tech stack into a powerful asset.
In this episode of Power Women of the Trades, hosts Cassie and Heather chat with Ashley Tanner, Co-owner and COO of Iron Mountain Plumbing, Heating and Air in Cedar City, Utah. Ashley shares her journey from supporting her husband through his plumbing apprenticeship to co-founding their business while raising four children. Now seven years in, she opens up about the emotional highs and lows of entrepreneurship—especially the personal sacrifices and constant mental load business owners carry.
The discussion also explores the challenges of adding HVAC services, seasonal demand, customer misconceptions, and the pressure of always being “on” as a business owner. Ashley and the hosts also dive into the growing use of AI in marketing and operations—praising its value as a tool while warning against overuse and the risk of losing authenticity and emotional connection with customers. Ashley uses AI, especially ChatGPT, for business planning, communication, and even personal growth, like generating biblical affirmations.
Throughout the episode, the tone is honest, supportive, and raw—highlighting the real-life challenges women face in the trades, while also celebrating resilience, leadership, and community.
In this episode of Power Women of the Trades, Cassie Pound and Heather Bargender are joined by Amanda Zink, President of Air Control Home Services.
Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/Special thanks to our sponsors for making the show possible:Kee Hart Marketing - https://keehartmarketing.com Forrest Perry Marketing - https://perrymarketing.com Rilla - www.Rilla.com Nuve -https://www.nuvehome.comTune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more! Make sure to follow us on all of our Power Women of the Trades social media accounts here:Instagram: @powerwomenofthetradespodcast https://www.instagram.com/powerwomenofthetradespodcast/ LinkedIn: Power Women of the Trades Podcast https://www.linkedin.com/company/power-women-of-the-trades-podcast/ TikTok: powerwomenofthetrades YouTube: @powerwomenofthetrades https://youtube.com/@powerwomenofthetrades?si=nYEu4oO33R-Pjf11 Facebook: Power Women of the Trades PodcastListening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.
In this episode of Power Women of the Trades, Cassie Pound and Heather Bargender are joined by Amanda Mahaffey, co-owner of Tuck and Howell in Greenville, South Carolina. Amanda shares her unique journey from an extensive background in accounting to leading a 50+ year-old HVAC business through a complete modernization and rebrand. She opens up about the demanding transition from traditional pen-and-paper operations to implementing cutting-edge platforms like ServiceTitan, and how her financial expertise became critical in rescuing and growing a legacy company.Amanda and the hosts dig into the real story of operational turnarounds—what happens when you walk into a company assuming financial health, only to discover negative profits and massive inefficiencies. Amanda details her approach to plugging cash leaks, restructuring labor, building processes, and standing strong in the face of resistance to change. The conversation doesn’t shy away from the emotional side of leadership, discussing the tough personnel decisions leaders must make and the reality that sometimes long-standing team members will not adapt to the company’s growth trajectory.Throughout the episode, listeners will find actionable insights and relatable stories for owners, managers, and aspiring leaders in HVAC, plumbing, electrical, and construction. They also cover rapid growth, imposter syndrome, building a team dynamic that works, and the importance of finding your own leadership voice—without feeling like you need to fit a stereotype. The practical advice Amanda, Cassie, and Heather share is grounded in real-world experience and will resonate with anyone charged with both the excitement and burden of growing a skilled trades business.Timestamps:04:36 Business Rebranding with Service Titan06:55 Collaborative Growth Management11:24 Identifying Changes for Profitability14:54 Scaling Business Challenges & Processes17:01 Raccoons, Repairs, and Resistance18:57 Building a Stronger Team23:30 Young Entrepreneurs in Experienced Company25:15 "Adapting to Digital Work Challenges"28:25 Leaps of Faith in Business32:16 Excited for New Business Pivot34:38 "Prioritizing Family Over Commitments"Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/Special thanks to our sponsors for making the show possible:Relentless Digital https://www.relentless-digital.comKee Hart Marketing https://keehartmarketing.comForrest Perry Marketing https://perrymarketing.comRilla www.Rilla.comTune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more! Make sure to follow us on all of our Power Women of the Trades social media accounts here:Instagram: @powerwomenofthetradespodcast https://www.instagram.com/powerwomenofthetradespodcast/ LinkedIn: Power Women of the Trades Podcast https://www.linkedin.com/company/power-women-of-the-trades-podcast/ TikTok: powerwomenofthetrades YouTube: @powerwomenofthetrades https://youtube.com/@powerwomenofthetrades?si=nYEu4oO33R-Pjf11 Facebook: Power Women of the Trades PodcastListening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
Power Women of the Trades welcomes Stephanie Postell from Anchor Heating and Air for an episode packed with real talk about leadership, growth, and the unpredictable ride of running a service business. Hosts Cassie Pound and Heather Bargender-Wavra get right to the tactical side of business, asking what it truly takes to keep a team thriving and customers happy—when the weather won’t cooperate and when the growth feels like it’s outpacing your processes. Stephanie brings her signature candor, sharing lessons from Charleston’s heating and cooling market, what rapid growth actually looks like for a contractor, and how she and her team navigate process adjustments while keeping a sharp focus on quality.
The conversation goes beyond weather-driven workflows and dives into the heart of operational excellence. The hosts and guests explore topics like the shift to comfort advisor models, why sustained growth comes with its own set of leadership tests, and the need for accountability as businesses scale. They also get honest about the nitty-gritty of delegating responsibilities (yes, even who orders the toilet paper), and how effective leadership means building people up—not micromanaging, but empowering and adjusting as your company evolves. Stephanie’s perspective on “process before panic” and her practical approach to growing through adversity rings true for anyone building a business in the skilled trades.
Listeners also get a preview of Stephanie’s passion project: a new conference designed for married couples running service businesses, emphasizing authentic partnership, networking, and actionable insights. This episode is full of tactical advice—whether you’re figuring out how to fill in the shoulder season gaps, struggling with comparison culture, or just ready to innovate confidently in your role. If you’re seeking grounded empowerment, strategy for team development, or stories from leaders who’ve walked the hard miles, this conversation is for you.
Meet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/ Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn https://www.linkedin.com/in/heather-bargender-16787a13/
Special thanks to our sponsors for making the show possible:
Relentless Digital https://www.relentless-digital.com
Kee Hart Marketing https://keehartmarketing.com
Forrest Perry Marketing https://perrymarketing.com
Rilla www.Rilla.com
Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!
Make sure to follow us on all of our Power Women of the Trades social media accounts here:
Instagram: @powerwomenofthetradespodcast https://www.instagram.com/powerwomenofthetradespodcast/ LinkedIn: Power Women of the Trades Podcast https://www.linkedin.com/company/power-women-of-the-trades-podcast/
TikTok: powerwomenofthetrades YouTube: @powerwomenofthetrades https://youtube.com/@powerwomenofthetrades?si=nYEu4oO33R-Pjf11
Facebook: Power Women of the Trades Podcast
Listening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.
This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/
Join hosts Cassie Pound and Heather Bargender-Wavra for part two of an inspiring Power Women of the Trades episode featuring Jamie Hunley, owner of Point Loma Electric, Plumbing, Heating and Air in San Diego. In this follow-up conversation, Jamie opens up about the internal challenges of leadership, hiring, and culture-building that often go unseen—but have massive impact on company growth.
Jamie shares her candid struggles with finding the right service manager, the lessons learned from hiring missteps, and how critical it is to let go of control and empower others to lead. Together, the hosts discuss why so many owners unknowingly bottleneck their own businesses—and what it takes to break that cycle.
The episode also highlights how physical space affects morale, why smart onboarding matters, and how Jamie restructured compensation to help her team actually see the value of their performance. From building out tech lounges and break rooms to refining pay systems and recruiting practices, this conversation is packed with real, actionable insights for women scaling in HVAC, plumbing, and electrical.
Whether you’re just starting to grow your leadership team or rebuilding a better one, Jamie’s story offers encouragement and guidance to help you move forward with intention, humility, and clarity.
03:12 — Letting go of ego and hiring smarter people
06:08 — Why your workspace matters more than you think
10:55 — Management mistakes and lessons learned
14:20 — How to recruit better leaders with Work With Your Handz
17:04 — Compensation clarity: performance-based pay that makes sense
20:15 — Onboarding, structure, and reminding your team what they have
23:48 — Closing reflections and what's next for Jamie’s team
Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn:
https://www.linkedin.com/in/cassiepound/
Heather Bargender-Wavra has broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedIn:
https://www.linkedin.com/in/heather-bargender-16787a13/
Relentless Digital – https://www.relentless-digital.com
Kee Hart Marketing – https://keehartmarketing.com
Forrest Perry Marketing – https://perrymarketing.com
Rilla – https://www.rilla.com
Tune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, RadioPublic, and more!
Instagram: @powerwomenofthetradespodcast
LinkedIn: Power Women of the Trades Podcast
TikTok: powerwomenofthetrades
YouTube: @powerwomenofthetrades
Facebook: Power Women of the Trades Podcast
Listening on a desktop & can’t see the links?
Just search for Power Women of the Trades in your favorite podcast player.
This episode was produced and brought to you by the Skilled Trades Syndicate
@ServiceBusinessMasteryPodcast
Time Stamps:Meet Your Hosts:Special thanks to our sponsors for making the show possible:Follow us on social media:
Join hosts Cassie Pound and Heather Bargender-Wavra for part one of an inspiring two-part Power Women of the Trades episode featuring Jamie Hunley, owner of Point Loma Electric, Plumbing, Heating and Air in San Diego. Jamie opens up about her unlikely journey into the home service industry, from launching her husband’s one-man electrical business to becoming a trailblazing leader after taking full ownership. The discussion highlights her focus on growth, strategic risk-taking, and the relentless pursuit of excellence—values shared by the episode’s sponsors, Relentless Digital and Forrest Perry Digital Marketing.This conversation dives into real-world challenges women face while breaking barriers in trades like HVAC, plumbing, and electrical, including rapid business expansion, outgrowing business spaces, and managing unpredictable situations such as urgent office moves and lease negotiations. Jamie and Cassie swap stories about the wild logistics behind moving into new buildings, all while keeping operations running and teams motivated. They reflect on how having the right facility and investing in employee spaces, like technician lounges, can dramatically boost morale and culture.The episode also explores the intricacies of scaling a business by adding new departments, such as plumbing and HVAC, to an established electrical foundation. Jamie candidly shares lessons learned from both effective and rocky service expansions, the importance of following best practice groups like Nexstar, and the value of hiring leaders and creating processes that foster long-term growth. Together with co-hosts and fellow guests, the episode offers actionable advice for women aspiring to take ownership or leadership roles within the skilled trades industry and encourages relentless innovation and diversity in the home service sector.Time Stamps: 04:00 Building Challenges and Approvals Saga06:29 Reluctant Office Relocation Journey11:48 Founder Departure and Business Expansion13:46 Adapting to New Industry Jargon18:28 Team On-Site for Mental Health21:46 Monthly Planning to Align Growth24:54 Challenging Journey to Success26:30 Recruited Expert HeatherMeet Your Hosts: Cassie Pound is the co-owner of Quality Heating, Cooling & Plumbing in Tulsa, Oklahoma. Connect with her on LinkedIn. https://www.linkedin.com/in/cassiepound/Heather Bargender-Wavra has a broad expertise in the construction sector, focusing on specialized accounting and strategic business areas like HVAC, plumbing, and electrical systems. Reach out to her to see how she can support your business's growth and efficiency. Connect with Heather on LinkedInhttps://www.linkedin.com/in/heather-bargender-16787a13/Special thanks to our sponsors for making the show possible:Relentless Digital https://www.relentless-digital.comKee Hart Marketing https://keehartmarketing.comForrest Perry Marketing https://perrymarketing.comRilla www.Rilla.comTune in to hear from more Power Women in the trades industry on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!Make sure to follow us on all of our Power Women of the Trades social media accounts here:Instagram: @powerwomenofthetradespodcast https://www.instagram.com/powerwomenofthetradespodcast/LinkedIn: Power Women of the Trades Podcast https://www.linkedin.com/company/power-women-of-the-trades-podcast/TikTok: powerwomenofthetradesYouTube: @powerwomenofthetrades https://youtube.com/@powerwomenofthetrades?si=nYEu4oO33R-Pjf11Facebook: Power Women of the Trades PodcastListening on a desktop & can’t see the links? Just search for Power Women of the Trades in your favorite podcast player.This episode was produced and brought to you by the Skilled Trades Syndicate @ServiceBusinessMasteryPodcast https://www.servicebusinessmastery.com/