This episode of Power Women of the Trades features Jen McKee, Founder of Keehart Marketing, providing crucial insights into modern social media strategy for trade businesses. Jen emphasizes that the goal of social media must be to create authentic, engaging content that shows up in the news feed and builds trust, rather than just seeking high scroll counts. The discussion highlights why being visible across multiple platforms and embracing consistency and community involvement are ultimately more valuable for growth than relying on isolated ad campaigns. Tune in now to hear how to transform your online presence and drive measurable business growth!