Join Cassie and Heather as they sit down with Jenny Benbrook, founder of Powerhouse Consulting Group, for an eye-opening discussion on optimizing your technology in the trades. With over two decades in the industry, Jenny reveals how she helps contractors go from simply having software like ServiceTitan to truly mastering it.This episode tackles common frustrations, from navigating the digital marketing shift to avoiding costly, unmanaged tech integrations. Learn how to identify redundancies, create a strategic tech budget aligned with your growth goals, and implement a plan that ensures your team is actually using your tools effectively. Jenny's core advice? Start small, understand your FSM, and avoid getting caught up in the "noise" of shiny new solutions. Tune in for practical strategies to transform your tech stack into a powerful asset.