In part 1 of this insightful episode, Cassie and Heather welcome Mia Erichson, a partner with Wizard of Ads Marketing, to discuss her unique approach to brand-building for businesses in the trades. Mia, who has worked with major brands like Google and Dell, explains that her passion lies in working with committed, owner-operated businesses that have "skin in the game". She describes the unique structure of Wizard of Ads, where she assembles a customized team of experts to create a holistic marketing strategy that goes beyond simple advertising. The hosts share how this partnership transformed their business by aligning all their marketing efforts and giving a clear vision to their brand. They highlight the success of their brand character, Biggins the bulldog, and how mass media like radio continues to be a powerful tool for building brand recognition and driving customer loyalty in their market.