Welcome back to Power Women of the Trades with Cassie and Kailee! This week, we welcome Jen McKee, Founder of Keehart Marketing, an award-winning force in social media for plumbing and HVAC businesses. Jen delivers invaluable insights on transforming boring company accounts into platforms that skyrocket engagement and drive revenue. We dive into the critical do's and don'ts of content creation, how to strategically leverage AI for exponential growth, and the necessity of taking calculated risks to maximize both your business and personal brand. Listen now to learn how to transform your socials and maximize your potential!