In this episode of Power Women of the Trades, hosts Cassie and Heather sit down with Robin Cody, the Director of Marketing and HR for Cody and Sons Plumbing, Heating and Air in Dallas, Texas. Robin shares her unique journey, from joining the family business 11 years ago to helping it grow from 5 to 40 employees. She discusses the challenges of wearing multiple hats and the value of professional networks like the Torch Network for getting honest advice on new software and products. The conversation gets real about the current economic climate. Robin and the hosts agree that this year has been "weird" and challenging for the industry. They discuss how companies must pivot their marketing strategies, moving away from a steady flow of business to more old-school methods like trade shows and lead generation services to keep the board full. Robin also highlights the vital support she's found in women's groups like the Women in HVACR and the Lady Titans, emphasizing the importance of community in the trades. Tune in to hear how one company is navigating market changes with smart marketing and a focus on community.