This episode features a conversation with Ismael Valdez, a successful entrepreneur and founder of NuveHome. He shares his journey from working behind a supply counter to founding his own businesses. The discussion centers on the crucial role of marketing and recruiting for business growth. Ismael argues that for the first few years, a founder's most important jobs are to act as a Chief Marketing Officer (CMO) to get the phones ringing and an HR Manager to attract talent. The episode concludes with advice to study and learn from competitors, as all successful businesses are doing something right, particularly in marketing. Tune in next week for Part 2 of our conversation with Ismael to hear more about his journey!