Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines.
Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.
And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice.
💡 We Cover…
What a client-centric website really is - and why most wedding pros get it wrong
How to make your website speak to your client’s emotions, not just list your services
Strategic calls-to-action that feel inviting (not pushy)
How to optimize your Google Business Profile so couples actually find you locally
The secrets behind “near me” search optimization and how to rank in your area
Smart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!)
How to make your website inclusive, both visually and verbally, to connect with couples
The role of venue-specific and culture-specific landing pages for organic search visibility
If your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast.
🧰 Connect with Brian Lawrence
Website: brianlawrence.com
Sign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg)
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
In this episode of the I Do Wedding Marketing Podcast, I sit down with Canva Verified Expert Brenda Cadman, who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content.
Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web development company. She’s based in Charlottetown, Prince Edward Island (hello, Atlantic Time!) and focuses on the “unsexy but powerful” side of Canva: organization, brand systems, and time-saving habits.
✨ In This Episode, We Dive Into:
Why Canva Pro is worth the upgrade for wedding vendors
How to build a smart, streamlined folder system (no more “copy of copy of” file names!)
The secret to looking high-end with free Canva templates
The real time-saving magic of brand kits and brand templates
Tips for making your Canva account team-friendly and turnover-proof
What folders you actually need - and which to archive right now
Whether you’re a wedding pro designing your own marketing or managing a team, this conversation will help you work smarter, show up more polished, and stay consistently on brand. Don’t just listen - apply what you hear and start creating with confidence!
Connect with Brenda:
Website: https://brendacadman.com/
Resources:
Brenda’s Clean Up My Canva Course: Organize designs, uploads, templates, and maintenance workflows with this self-paced, evergreen course.
Brenda’s Canva Starter Guides: free starter guides designed to help small business owners learn how to use Canva step by step, so you can create your own branding, marketing materials, and social media content without feeling overwhelmed.
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Friends, have you ever heard of an educational email course?
Because honestly? I hadn’t until recently. And now I’m obsessed... 👀
In this episode of the I Do Wedding Marketing Podcast, I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses.
Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LGBTQ+ and ally-owned businesses thrive through meaningful, strategic content. As the founder of Dziuk Studios, he specializes in creating educational email courses that generate high-quality leads and build genuine connections.
In this conversation, Sebastian breaks down how to transform your knowledge into a strategic, multi-day email series that positions you as an expert, nurtures leads automatically, and attracts the right couples into your business ecosystem.
✨ In This Episode, We Cover:
What an educational email course is and why it works better than a PDF download
How to use your email sequence to attract and nurture dream clients
Tips for setting up your automation and keeping things simple
The difference between cold outreach and permission-based email marketing
How to craft sequences that convert browsers into booked clients
Whether you’re a wedding planner, photographer, or venue owner, this episode will inspire you to rethink your approach to email marketing, and finally put it to work for you.
💥 Mention this podcast when booking his Educational Email Course Lead Magnet Package and receive a free “Book a Call” email sequence - a $3,500 value!
Connect with Sebastian:
Website: https://www.sebastiandziuk.com/
Email: sebastian@dziukstudios.com
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson, founder of Snowmad Digital, a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation.
Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Together, we dig into what’s really working right now for wedding venues and creative businesses online - and what outdated marketing tactics you can finally let go of.
✨ In This Episode, We Cover:
Elizabeth’s origin story - how firefighting led to founding a thriving digital agency for venues
The #1 mistake venues make with SEO (and how to fix it fast)
How social media and SEO work together to boost your visibility and trust factor
What Google actually wants in 2025 (hint: quality, trust, and context > keywords)
Google Ads vs. organic SEO - how they complement each other and when to invest in each
Why your venue needs a landing page (not just a homepage) for better conversions
The metrics that matter most - and how to tell if your marketing is truly working
Elizabeth’s take on trends that need to stop and the underrated tactics venues should try instead
Simple, high-impact ways for venues on a tight budget to start seeing real results
If you’ve been wondering how to get more qualified leads, build trust with couples before they ever hit “inquire,” or simply understand what’s actually working in today’s market — this episode is for you. Elizabeth breaks everything down in a way that’s smart, approachable, and immediately actionable. You’ll walk away with fresh clarity, a few myth-busting moments, and a renewed sense of confidence in your marketing.
Connect with Elizabeth:
Website: https://snowmaddigital.com/
Instagram: https://www.instagram.com/snowmaddigital/
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special.
Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads.
Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson, a live wedding painter from Los Angeles who went from quietly posting on Instagram here and there… to multiplying her reach, growing her followers, and sparking genuine connections with couples and vendors.
In just a few short weeks, Heidi has:
Quadrupled her views and boosted her engagement by 600% 🚀
Gained nearly 200 new followers through organic engagement
Turned Instagram into a positive, inspiring space instead of a stressor
Started posting with confidence and joy
This conversation is packed with encouragement and proof that growth can happen fast when you show up and play the “game” with intention. Heidi’s story will leave you inspired to try the strategy yourself, especially as we head into engagement season!
Stay tuned until the very end for a surprise gift that had me completely floored (you’ll want to see this one on YouTube!).
Website: withlovefromheidi.com
Instagram: @withlovefromheidi
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society
Connect with Heidi!Thank You to This Episode’s Sponsor, The I Do Society!
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.
Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads.
In this episode, we dig into:
The key differences between Pinterest and social platforms like Instagram
How to get found by ideal couples who are actively planning and ready to book
Setting up your Pinterest profile, boards, and pins for maximum visibility
What makes a pin clickable vs. saveable, and why you need both
The simplest way to find the right keywords for your business
Best practices for linking, repurposing, and repinning your content
How often you really need to post (hint: it’s more forgiving than you think)
And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today.
Resources & Links
Start with Laura’s Pinterest Masterclass
Explore all of Laura’s trainings, coaching, and templates → laurarike.com/podcast
Follow Laura on Instagram: @laurarike
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients.
That’s why I invited Sofia Brown, founder of By Sofia Brown, to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses attract dream clients through SEO-driven blogs, Pinterest, and—of course—email marketing.
Together, we explore:
✨ Sofia’s email marketing origin story and how she got her start
✨ Why email is such a powerful tool for wedding pros
✨ The most common misconceptions about starting an email list
✨ The very first step to take if you’ve never sent an email campaign before
✨ What kinds of lead magnets and opt-ins actually grow your list in the wedding industry
✨ How often to email your audience—and what kind of content to send
✨ What an effective welcome sequence might look like for wedding vendors
✨ How email helps vendors stay top of mind during a couple’s long decision-making process
✨ The best beginner-friendly platforms (and why Sofia loves Flodesk)
✨ Smart ways to re-engage a “stale” list—even if they’re already married
Whether you’re brand new to email marketing or looking to refine your strategy, this episode will give you the clarity, confidence, and email scripts to finally put email to work in your wedding business. Sofia’s insights prove that email isn’t just another marketing task—it’s a powerful way to deepen relationships, stay top of mind, and turn past couples into lifelong referral partners.
Tune in, take notes, and get ready to see your inbox become one of your strongest tools for growth.
Website: bysofiabrown.com
Instagram: @bysofiabrown
Blog: lifestyledbysofia.com
Join her email list via her website or IG bio!
📧 Flodesk – design-forward, beginner-friendly email marketing platform that grows with you
📧 Mailchimp – robust, feature-rich option for more advanced testing and customization
📖 Building a StoryBrand by Donald Miller – a must-read for every business owner
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets.
In this episode of the I Do Wedding Marketing Podcast, I sit down with Jackie Watson, Founder of Jaclyn Watson Events and Echelon Creative & Co. Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t for everyone.
Jackie brings over a decade of planning, production, and design experience to the wedding industry. She’s a powerhouse planner and business consultant who has produced multi–six figure and million-dollar weddings. Jackie has spoken on national stages like Wedding MBA and Catersource and is known for her detail-driven, client-focused approach. Through her consulting, she helps wedding pros streamline their businesses and elevate client experiences.
The reality of luxury weddings: higher budgets come with higher expectations, constant communication, and significant time investment.
How luxury clients choose vendors: why word of mouth and referrals matter most.
Marketing to the luxury space: the importance of visuals, social media, branding, and being seen in the right circles.
Client psychology: why many high-end clients are introverts, value privacy, and expect concierge-level service.
Social media & SEO: how behind-the-scenes content builds trust and why SEO keywords must evolve.
Vendor relationships: Jackie’s candid take on commissions, appreciation gifts, and diversifying creative partners.
Boundaries & contracts: how she protects her team with honest communication, abuse clauses, and detailed questionnaires.
Growth & education: the importance of continuously learning from vendors, conferences, and peers.
Instagram: @jaclynwatsonevents and @echeloncreativeco
Website: jaclynwatsonevents.com
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast, where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value.
Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget for better results. From moving reviews to Google to building a trackable ad strategy, this episode gives you practical steps to take back control of your marketing.
About Anthony:
Anthony Grant is a former Meta Ads employee turned wedding business analyst and consultant. As the founder of Olympus Insights, he helps wedding pros cut waste, track results, and scale with strategies that actually work. Known for his no-fluff, numbers-first approach, Anthony has helped businesses turn around struggling marketing efforts and generate consistent, quality leads.
👉 Book a consult with Anthony: olympusinsights.com/book👉 Join the Facebook Group: The Knot, Wedding Wire, and Other Wedding Advertising Scams!
In this episode, we cover:
Why wedding pros are rethinking paid directories like The Knot and WeddingWire
Common pain points vendors face with paid directories (fake leads, tough contracts, lost reviews)
How Google Business Profiles give you free visibility in local search
How to build a durable mix of paid ads with the barbell hedge method
The percentage of revenue you should be reinvesting into marketing and ads
Practical retargeting and budget tips for wedding pros
Resources mentioned:
Podcasts and Educators: Ben Heath, Alex Hormozi, Nathan Latka, and Big Think
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST |
https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.
What You’ll Learn in This Episode:
Why video alone is not a strategy for wedding pros
The mistake of relying only on collaborator posts
How to stop getting lazy with your captions (and what to do instead)
The kind of posts that actually drive people to your website
How to balance reels + photos to both attract and convert
Video isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.
Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.
Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.
Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers.
We dive deep into:
Why your website should repel the wrong clients (and how that actually helps you book more of the right ones).
The role of branding, design, and personality in making your business unforgettable.
How to ensure your online presence matches your real-life vibe, so potential clients know exactly who they’re working with before they even book.
The biggest mistakes wedding pros make with their websites and branding—and how to fix them.
When it’s the right time to invest in a rebrand (and how it can reignite your passion for your business).
Why showing your values and personality isn’t just allowed—it’s essential.
We even chatted about what inspires KP and Jesse’s creative process (spoiler: think books, color psychology, and even a little Schitt’s Creek).
If you’ve ever worried that leaning into your personality might scare off potential clients, this conversation will shift your perspective. The truth? Your dream clients are waiting for the real you to show up online.
👉 Connect with Inkpot Creative: inkpotcreative.com
👉 Follow Inkpot on Instagram: @inkpotcreative
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.
Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:
Why TikTok ads are a game-changer for wedding businesses
How to create face-forward and behind-the-scenes ad content that builds instant trust
Budget breakdowns for TikTok, Meta, and Google ads
The secret to crafting irresistible offers that get couples to take action — without discounting your services
Why a strong organic social media presence is essential to ad success
How to decide when you’re ready to invest in a full ad strategy
Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.
Follow Mark and The I Do Society! https://theidosociety.com/
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.
We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.
Ron shares tangible tips on:
How to identify if you have a lead generation problem vs a conversion problem
The importance of fast responses (30 minutes or less!)
Creating high-converting follow-up sequences that feel personal, not pushy
Leveraging social proof and scarcity without sounding salesy
Building personal connection to stand out from other vendors
How to use CRMs, Google Sheets, and automation to simplify tracking
Ways to troubleshoot slow bookings by breaking down your lead sources
Marketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendors
Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).
🔥 Special Offer:
Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉
Book your free discovery call: ronandjessmarketing.com
Follow them on Instagram: @ronandjess
Ep. 161: My CRM episode with Amy Pearson (Don’t miss it!)
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.
If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.
Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass.
Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout. We go deep into the pricing panic so many of us feel, especially in slower seasons. From imposter syndrome to emotional underpricing, we cover it all.
You’ll hear:
Why lowering your prices isn’t the go-to solution when bookings slow down
The real reason emotional pricing keeps us stuck—and how to shift into strategic pricing for profit
What it takes to attract luxury clients (hint: it’s about alignment, not Instagram hacks)
How to build a business model that supports your life, not drains it
Why education and investing in your own growth pays you back—sometimes fivefold
How to know when it's OK to discount… and when it's time to hold the line
Chris also shares powerful advice on how to build a brand that reflects your value, not just your services, and gives us an inside look at The Event Summit, happening October 21–22 in Miami. (Trust me—you’re gonna want to be there.)
SAVE on your ticket to THE EVENT SUMMIT! Use code IDOWEDDINGPODCAST through August 15th to save 10%! https://theeventsummit.com/
🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.
🔥 Plus, she’s gifting us a FREE pricing guide called Pricing with Conviction, packed with real talk and mindset shifts to help you stop undercharging and start building your dream business.👇 Grab the freebie https://stan.store/ChrisWeinberg More resources at [www.idoweddingmarketing.com/resources]
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
If you’re a wedding professional ready to stop doubting your value and start owning your worth—this episode is your reset.
In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.
We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO!
You’ll hear us talk about:
How to write website copy that reflects your voice and values
Easy ways to infuse personality without alienating dream clients
Why your About page is way more important than you think
The order of operations: branding vs copywriting — what should come first?
Balancing SEO with real human connection in your website messaging
How AI-generated copy can hurt your brand voice (and how to fix it)
🔗 Connect with Andrea:
Website: AndreaShah.com
Instagram: @andreaShahcopy
Threads: @andreaShahcopy
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
📌 Keywords:
wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online
In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and market authentically without burnout.
You’ll hear:
✨ Terrica’s inspiring journey from pre-law to powerhouse planner
🧠 How to show up authentically online (and stop doing too much)
📣 The difference between being busy vs. being booked and profitable
💡 Why “hoping and posting” is not a marketing strategy
📊 How to set up smart systems that help you scale
🚀 Her signature Focus Power Quadrant for productivity and mindset
🎯 Tips on pricing, positioning, and profit paths to escape the feast-or-famine cycle
🛠️ Must-have CRMs and planning tools for wedding pros
💥 The power of branding that connects—and converts
📚 How to continue your education as a wedding professional
Whether you're a seasoned wedding planner or a new creative entrepreneur in the event industry, this episode is packed with real talk, real strategy, and real inspiration.
🔗 Mentioned in this episode:
Connect with Terrica on Instagram: @IntroducingTerrica
Explore her coaching and membership: www.Terricainc.com
Wedding Pro University: Learn, grow, and scale your wedding business the smart way.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you.
In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce burnout, and elevate your client experience from inquiry to “I do.”
As someone who supports wedding pros with marketing every day, I know how much we carry in our heads — inquiries, timelines, vendor notes, contracts — and I also know how easy it is to rely on a patchwork of Google Docs, notebooks, and memory. Trust me, I’ve been there!
Courtney brings her 7+ years of wedding industry experience to help us understand:
💡 What a tech stack for wedding professionals actually is (in real talk, not tech jargon)
🔁 Why investing in the right CRM system and project tools saves more than just time
🧠 How your systems can help reduce mental load, decision fatigue, and overwhelm
🤯 Why even seasoned wedding planners still run on outdated (or nonexistent) systems — and how to shift that
📈 How the right wedding business tools can support team growth, improve client communication, and even raise your perceived value
💰 When it’s the right time to invest, and how to see your tech stack as a strategic business move — not just an expense
Tech doesn't have to be scary — and you're not behind. Whether you’re just getting started or 10 years in, this episode will help you take one step closer to a smoother, more scalable business.
👉 Visit aisleplanner.com to start your free trial and use the 15% discount code: IDWMxAP
📥 Want Courtney’s worksheet for assessing your tech stack? Reach out to her directly at courtney@aisleplanner.com.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
🎧 If you loved this episode, send us a message or share it with a fellow wedding pro who's ready to work smarter, not harder. Your tech stack could be the key to unlocking the next level in your business.
In this episode of I Do Wedding Marketing, I had the absolute pleasure of sitting down with Alan Berg, one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth.
We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear after that first inquiry, this conversation is going to shift everything for you.
Here’s what we covered:
How AI can help wedding pros speak in their own brand voice by using reviews, testimonials and past content
Why follow-up is where most pros drop the ball, and how to structure messages that actually get responses
What I learned about using ChatGPT and other tools as part of a sales strategy, not just for social media
How Alan went from publishing wedding magazines to speaking in 14 countries, all because he leaned into his unique approach
The mindset shift that happens when you stop selling and start helping people buy
Real examples of follow-up emails that convert, and how long you should be following up before giving up
The difference between branding and your actual brand, and how to use customer language to communicate your value
We also talked about Alan's favorite AI hacks, his personal morning routine and how he stays consistent with connection and metrics. This episode is packed with actionable advice for wedding professionals who want to grow without burnout.
🎁 Alan even shared a special gift for listeners: Use code PODCAST at ShopAlanBerg.com to get free shipping on any of his books or bundles.
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
If you’re looking for real-world strategies to increase your bookings, improve your sales process and finally feel confident following up, this is an episode you don’t want to miss.
Let me know your biggest takeaway, and be sure to subscribe so you never miss an episode!
Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice!
Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO—THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI. If you’ve been wondering why your traffic has changed, how to get featured in Google’s AI Overviews, or if ChatGPT is quietly recommending your competitors... THIS episode is your roadmap to staying visible and booking-worthy in a tech-shifting world.
🌟 What you'll learn in this episode:
What AI search means for your wedding business visibility
How you can actually show up in ChatGPT search results (yes, it’s possible!)
The one keyword strategy every wedding pro needs to update TODAY
Why sprinkling keywords randomly on your site doesn’t work anymore
How to use AI responsibly for content creation without losing your expertise or SEO cred
Real talk: why ChatGPT might hallucinate ponds, ballrooms, and locations that don’t exist 😅
Tangible actions to check if you’re being found in AI tools (and what to do if you’re not)
💡 Plus, Sarah shares a genius tip on how to reverse engineer your client calls or podcast transcripts into blog posts using AI, without sacrificing originality or accuracy.
📲 Ready to future-proof your marketing and become besties with both Google and AI? Hit play now—and don’t forget to use code IDO20 for 20% off Sarah’s Wedding SEO Bootcamp (only for 2 weeks!).
👉 Links mentioned:
Sign up for Sarah’s free monthly SEO Lunch and Learn
Enroll in the Wedding SEO Bootcamp with code IDO20 https://saradoesseo.com/wedding-seo-bootcamp/
Follow Sarah on Instagram + Threads: @SarahDoesSEO
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I’ve never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs.
I'm joined by Kira La Forgia, founder of Paradigm Consulting and your new favorite HR expert, especially if you're growing your business beyond just you. We get honest, unfiltered, and even a little vulnerable about what it really takes to expand your team legally, sustainably, and with your mental health intact.
💡 Here's what we unpack in this power-packed episode:
The real difference between a 1099 contractor and a W-2 employee (and how misclassifying can cost you big!)
What the recent Department of Labor ruling means for small business owners like us — especially in the wedding industry.
Why your assistant showing up on wedding day probably has to be an employee (I panicked a little too).
How a virtual assistant arrangement can work — without breaking any laws.
How to know if you’re financially ready to hire (it’s just math... sort of 😅)
The underestimated power of a well-written employee handbook.
How HR support can be your secret weapon to avoiding burnout and staying in your zone of genius.
What it actually looks like to work with Paradigm’s signature 90-day service.
My favorite part: how building a team can help you find fulfillment again in the business you love.
Kira also gets real about her own journey from corporate burnout to building a values-aligned consulting business — and we swap stories about bad bosses, neck tattoos, and employee handbooks used as weapons (yikes).
🎯 Whether you’re a seasoned planner, creative vendor, or a solo entrepreneur dreaming of your first hire — this episode is for you.
📄 Download Paradigm’s FREE HR Self-Assessment Checklist
🎧 Listen to Kira’s podcast: On the Up and Up
📱 Follow Kira on Instagram @theparadigmconsulting
🌐 Visit: www.the-paradigm.com
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP
✨ Let's keep the conversation going. If this episode brought up questions (or fears!), feel free to DM me or Kira — no judgment, just support.
And if you’re ready to stop panicking about payroll and start building the dream team you deserve? You know who to call.
