In this episode of the I Do Wedding Marketing Podcast, I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts.
Mark shares his journey from running his family’s wedding photography business to becoming a leader in Google, Meta, and TikTok ad strategies specifically for wedding professionals. We talk about:
Why TikTok ads are a game-changer for wedding businesses
How to create face-forward and behind-the-scenes ad content that builds instant trust
Budget breakdowns for TikTok, Meta, and Google ads
The secret to crafting irresistible offers that get couples to take action — without discounting your services
Why a strong organic social media presence is essential to ad success
How to decide when you’re ready to invest in a full ad strategy
Whether you’re a seasoned wedding pro or just starting out, this episode is packed with practical tips, budget insights, and creative ad ideas to help you stand out in today’s competitive wedding market.
Follow Mark and The I Do Society! https://theidosociety.com/
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
Facebook | https://www.facebook.com/idoweddingmarketing
LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
