On this episode of I Do Wedding Marketing, I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both.
We talked about everything from tracking your lead sources (yes, even if you’ve been avoiding spreadsheets like I have 🙈), using CRMs, boosting your inquiry response rate, writing compelling follow-ups that aren’t just “Hey, are you ready to book?”, and showing up consistently via social media, email marketing, and automation.
Ron shares tangible tips on:
How to identify if you have a lead generation problem vs a conversion problem
The importance of fast responses (30 minutes or less!)
Creating high-converting follow-up sequences that feel personal, not pushy
Leveraging social proof and scarcity without sounding salesy
Building personal connection to stand out from other vendors
How to use CRMs, Google Sheets, and automation to simplify tracking
Ways to troubleshoot slow bookings by breaking down your lead sources
Marketing tools and strategies Ron & Jess offer for done-for-you and DIY wedding vendors
Plus, we get personal: Ron shares his morning routine (spoiler: it starts with an old-school alarm clock and outdoor time 🌿), how he continues his education as a business owner, and even recommends some of his favorite books—both business and fantasy (ACOTAR fans, you’re in for a treat!).
🔥 Special Offer:
Mention this podcast when booking a discovery call with Ron & Jess Marketing and they’ll waive your setup fee! 🎉
Book your free discovery call: ronandjessmarketing.com
Follow them on Instagram: @ronandjess
Ep. 161: My CRM episode with Amy Pearson (Don’t miss it!)
Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST
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🎧 Whether you're a wedding planner, photographer, florist, or any wedding industry pro, this episode will leave you feeling inspired and ready to book more weddings—with ease, strategy, and confidence.
If you loved this episode, please rate, review, and share with your fellow wedding pros. 💌 Let’s get booked and busy—together.