Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence, a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines.
Brian is a recognized authority in web design and SEO resources for the wedding industry. With a proven track record of creating websites for numerous wedding vendors across the US and Canada, Brian's expertise is highly regarded in the field. His commitment to website accessibility and compliance is underscored by a strong personal dedication to championing the rights of marginalized groups and individuals with disabilities. His proactive approach and practical strategies serve as a valuable resource for those looking to optimize their online presence and provide an inclusive user experience.
And in this episode, we’re breaking down what it really means to have a client-centric website - one that doesn’t just look stunning, but actually speaks to your couples’ hearts, builds instant trust, and inspires them to reach out before they ever think twice.
💡 We Cover…
What a client-centric website really is - and why most wedding pros get it wrong
How to make your website speak to your client’s emotions, not just list your services
Strategic calls-to-action that feel inviting (not pushy)
How to optimize your Google Business Profile so couples actually find you locally
The secrets behind “near me” search optimization and how to rank in your area
Smart ways to use reviews to improve your copy and SEO (your best sales pitch is already written!)
How to make your website inclusive, both visually and verbally, to connect with couples
The role of venue-specific and culture-specific landing pages for organic search visibility
If your website’s more “browse and bounce” than “browse and book,” don’t worry - this episode breaks down how to fix that fast.
🧰 Connect with Brian Lawrence
Website: brianlawrence.com
Sign up for his newsletter for exclusive website and SEO insights, plus access to free chapters of his book From Browsing to Booking (co-authored with Alan Berg)
Thank You to This Episode’s Sponsor, The I Do Society!
Learn more about their DIY Advertising Kits and how they’re absolute game-changers. Built by wedding ad experts, they show you exactly how to create Google, Meta & TikTok ads the right way - so you can save $1000s and skip the trial & error.
👉 Peek at the kits here: theidosociety.com/ad-kits💸 And take $100 off with code: Nina
If you’re planning to run ads this engagement season (or even thinking about it), this is going to change everything. Go grab your kit while the discount lasts - you’ll be so glad you did. 💕(Offer ends Oct. 31st!)
Listen to Mark’s episode: TikTok Ads for Wedding Professionals with Mark Chapman of The I Do Society