Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind.
Our guest, Laura Rike, is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura has been featured on Social Media Examiner, Tailwind, MeetEdgar, Agorapulse, and Ecamm Network. As a Pinterest strategist and speaker, she’s helped clients generate over $50K in monthly revenue, land on the first page of Google, and get daily targeted leads.
In this episode, we dig into:
The key differences between Pinterest and social platforms like Instagram
How to get found by ideal couples who are actively planning and ready to book
Setting up your Pinterest profile, boards, and pins for maximum visibility
What makes a pin clickable vs. saveable, and why you need both
The simplest way to find the right keywords for your business
Best practices for linking, repurposing, and repinning your content
How often you really need to post (hint: it’s more forgiving than you think)
And the best part? Laura breaks it all down step-by-step so even Pinterest beginners can take action today.
Resources & Links
Start with Laura’s Pinterest Masterclass
Explore all of Laura’s trainings, coaching, and templates → laurarike.com/podcast
Follow Laura on Instagram: @laurarike
Follow I Do Wedding Marketing
Instagram | https://www.instagram.com/idoweddingmarketing/
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LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/
Threads | https://www.threads.com/@idoweddingmarketing
I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP