Ep 176 | Increase Wedding Bookings with Website Copy: Personality-Driven Website Words with Andrea Shah

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I Do Wedding Marketing Podcast

Nina Addeo

192 episodes

3 days ago

The I Do Wedding Marketing podcast brings marketing know-how and wedding experience together in one place. This podcast is ideal for wedding industry professionals looking to apply a social media strategy for their brand on their own, or to outsource it.

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All content for I Do Wedding Marketing Podcast is the property of Nina Addeo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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Ep 176 | Increase Wedding Bookings with Website Copy: Personality-Driven Website Words with Andrea Shah

I Do Wedding Marketing Podcast

34 minutes 12 seconds

3 months ago

Ep 176 | Increase Wedding Bookings with Website Copy: Personality-Driven Website Words with Andrea Shah

In this episode of the I Do Wedding Marketing Podcast, I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you, while still converting those dreamy inquiries into booked clients, this episode is for you.

We dive into how Andrea went from working in tech to becoming the go-to copywriter for creative wedding pros, and she shares her behind-the-scenes strategies for making your website feel alive with personality and strategy. We also talk about how your website copy affects your entire brand — including your social media, your inquiries, and even your SEO!

You’ll hear us talk about:

How to write website copy that reflects your voice and values
Easy ways to infuse personality without alienating dream clients
Why your About page is way more important than you think
The order of operations: branding vs copywriting — what should come first?
Balancing SEO with real human connection in your website messaging
How AI-generated copy can hurt your brand voice (and how to fix it)

Tangible tips you can implement this week to sound more like yourself online

🔗 Connect with Andrea:

Website: AndreaShah.com
Instagram: @andreaShahcopy
Threads: @andreaShahcopy

Podcast listeners can save 20% off on the ChatGPT for Wedding Marketing Course using code IDOPODCAST | https://idoweddingmarketing.podia.com/chatgpt-for-wedding-marketing?coupon=IDOPODCAST

Follow I Do Wedding Marketing

Instagram | https://www.instagram.com/idoweddingmarketing/

Facebook | https://www.facebook.com/idoweddingmarketing

LinkedIn | https://www.linkedin.com/in/nina-addeo-699898ab/

Threads | https://www.threads.com/@idoweddingmarketing

I Do Wedding Marketing podcast listeners can receive 15% off a 6-month subscription as a new Aisle Planner user! Use code IDWMxAP | https://www.aisleplanner.com/affiliate/IDWMxAP

📌 Keywords:

wedding industry copywriting, website copy for wedding pros, wedding marketing tips, SEO for wedding businesses, how to write a wedding about page, wedding website personality, wedding pro branding, social media for wedding vendors, Andrea Shah Copywriting, how to attract wedding clients online