In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results.
What You’ll Learn in This Episode:
Why video alone is not a strategy for wedding pros
The mistake of relying only on collaborator posts
How to stop getting lazy with your captions (and what to do instead)
The kind of posts that actually drive people to your website
How to balance reels + photos to both attract and convert
Video isn’t everything. Reels are great for reach, but photos still drive saves, shares, and clicks to your website. You need both.
Collabs aren’t a strategy. Not every collaboration helps your brand. Only accept collaborations that showcase your business and serve your audience.
Captions matter. “Lindsay & Sam” isn’t enough. Use SEO-friendly captions that include names, locations, and services to get found on Instagram and Google.
Your social media should be working as hard as you are. Don’t fall into the trap of chasing trends or taking shortcuts. The right mix of content, strategy, and captions will help you stand out and convert couples into clients.
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