What happens when personal struggles turn into purpose? ????

In this heartfelt conversation, Laura Faye sits down with Genee Carr, the powerhouse entrepreneur behind Brown Tings, to talk about her inspiring journey—from growing up in Brooklyn to creating a plant-based skincare brand that s changing lives. ?????

Genee opens up about battling severe eczema, struggling to find truly natural skincare, and finally taking matters into her own hands. She shares the highs and lows of starting a business in the middle of a pandemic, the lessons she s learned along the way, and her vision for something much bigger than just skincare—a full wellness movement.

In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,

shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in

personalization, account-based marketing, and the need for a balanced tech portfolio. Andy

stresses focusing on business-centric buyer personas and the value of executive thought

leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data

analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to

minimize adoption barriers and continuously adapt to stay competitive.

In this episode of Wytpod, Harshit Gupta of WytLabs chats with Michael Bartolomei from Launch Control about the transformative power of SMS marketing in real estate and beyond. Michael shares insights on how text engagement, boasting 98% open rates, has disrupted traditional marketing methods, creating impactful, personalized communication channels. They also discuss Launch AI, a tool revolutionizing multi-industry engagement through tailored, automation-driven experiences. Packed with actionable strategies, this episode is a must-listen for SEOs and digital marketing leaders looking to drive growth and innovation with cutting-edge tools.

In this *WytPod* episode, Harshit Gupta from WytLabs chats with Chris Rechtsteiner, CMO of MassPay, about SaaS SEO, digital marketing, and global payment orchestration. Chris highlights the power of storytelling in SaaS marketing, the need to align innovation with user behavior, and the importance of adapting to market shifts. 

He emphasizes actionable, educational content as a cornerstone for brand trust and engagement, supported by data-driven strategies that focus on relevant KPIs. The conversation also explores MassPay’s top channels—search, partnerships, and social media—and the role of emerging platforms like YouTube and TikTok in reaching global audiences. It's a must-listen for SEOs and marketing leaders aiming to navigate competitive, ever-evolving markets.

 In this episode of WYTPOD, D'Anna Siegle, Director of Marketing at Vim, explores her journey from English literature to B2B healthcare marketing. She delves into the challenges of targeting diverse healthcare segments, the importance of personalized messaging, and the role of AI and automation in enhancing marketing efficiency. D'Anna also shares her approach to demand generation, inbound strategies, and creating a human-centered marketing experience that positions the brand as an industry authority. She also shares insights on content strategy, SEO, and user experience optimization in B2B healthcare marketing. She emphasizes aligning content with company goals, using customer stories for authentic engagement, and continuously refining user experience based on key metrics like bounce rates and CTA performance. D'Anna also discusses leveraging customer success teams for retention, simplifying complex solutions through storytelling, and using ABM strategies for targeted outreach. She highlights the importance of tracking KPIs with monthly scorecards and staying agile to adjust strategies based on data.

 In this WYTPOD episode, Jose L. Fernandez of Salesfy Consulting discusses how AI is reshaping business operations, focusing on automation, data-driven decisions, and marketing. He stresses the importance of AI education for executives, sharing insights on AI agents, targeted marketing, and global expansion. Jose advises starting with small AI projects and warns against common adoption mistakes like using poor data or isolated tools.

 In this Wytpod episode, Harshit Gupta interviews Kelly Peters, Marketing Director at Tomorrow.io, discussing her journey from CNBC to SaaS and how she leverages storytelling to make Tomorrow.io's complex weather intelligence relatable. Kelly highlights the power of AI and video in Tomorrow.io’s lean marketing strategy, from creating personalized videos to a documentary series on satellite launches. She also shares niche SEO tactics using long-tail keywords and optimized content for unique search queries, emphasizing scalable, high-impact tactics essential for a small but innovative marketing team.

In this Wytpod episode, Harshit Gupta interviews James Camilleri, CEO of Fyorin, a platform that simplifies cross-border payments and financial operations for global businesses. They discuss James's decade-long experience in FinTech, Fyorin's integration of banking and accounting to streamline financial processes, and emerging trends like AI and blockchain. Targeting companies with $10-50 million in revenue, Fyorin focuses on e-commerce and multi-currency operations. The conversation highlights effective growth strategies and anticipates significant B2B innovation in FinTech over the next decade, offering valuable insights for digital marketing professionals.

In this Wytpod episode, Harshit Gupta talks with Bhavya Aggarwal, CEO of Zipboard, about her journey into tech and Zipboard's niche as a visual collaboration tool that enables in-context feedback directly on projects. Bhavya highlights Zipboard’s advantage in industries like e-learning and construction by focusing on specific pain points and industry-specific keywords. She shares insights into their SEO-driven content strategy, a lean marketing tech stack, and future plans for AI-based templates and integrations. Bhavya also outlines goals to enhance Zipboard's presence through webinars, thought leadership, and industry conferences.

In this episode of  Wytpod Harshit Gupta speaks with Andres Acevedo, Product Marketing Manager at Atom, on overcoming unique challenges in marketing AI-powered solutions for high-growth SaaS startups. The discussion delves into navigating complex AI concepts to bridge the gap between technology and everyday business applications, structuring an effective GTM strategy using content marketing and SEO, and optimizing retention through strategic client acquisition. Andres shares insights on leveraging off site SEO through backlinking, emerging trends like voice search, AI-driven personalization, and shifting search behavior. This episode is packed with technical strategies for building authority, boosting visibility, and achieving long-term growth in the B2B SaaS industry, making it ideal for seasoned SEOs and SaaS marketers.

In this episode of *Wytpod*Harshit Gupta, Director of Business Alliances at Wytlabs, delves into the world of no-code software and growth marketing with Branca Ballot, VP of Marketing at Glide, a platform for building custom apps. Branca shares her transition from engineering to marketing, emphasizing her experience with companies like GoDaddy and Genesys. They explore key marketing pillars, focusing on website experimentation, SEO, paid marketing, and user-generated content. Highlights include the importance of community marketing, leveraging AI for content creation, and strategies for customer acquisition and retention, making this episode highly valuable for seasoned SEOs and digital marketing leaders.

In this Wytpod episode, Harshit Gupta interviews Brandon Salisbury, VP of Marketing at Tilt, discussing the nuances of transitioning from B2C to B2B marketing, strategic demand generation, and leveraging content for impactful multi-channel campaigns. They cover how to optimize conversion funnels using tools like HubSpot and Apollo.io, the role of SEO in shaping marketing strategy, and emerging trends such as AI and dark social. Brandon also shares insights on positioning Tilt’s value proposition in a crowded HR tech space and his focus on building brand authority and driving revenue through innovative marketing initiatives.

In this Wytpod episode, Stephen Bland interviews Charles Chakkalo, an e-commerce entrepreneur specialising in resale and private label home goods, particularly through Amazon. Charles shares his journey from high school reselling to building a successful family business, discussing key challenges, strategies, and lessons in logistics and product selection. He also touches on the importance of persistence, leveraging family expertise, and future plans for his brand's growth.

In this WYTPOD episode, Harshit Gupta interviews Lonan Jones, Revenue Marketing Manager at Makeshift. They discuss advanced SEO strategies for regulated industries, highlighting the importance of compliance-driven content and nuanced keyword research. Lonan shares insights on leveraging AI to streamline complex scheduling processes and the challenges of marketing across diverse sectors. He also discusses balancing innovative strategies with legal requirements and using a simple tech stack for effective marketing. Finally, they explore scaling Makeshift's enterprise presence through partnerships with SAP and ADP.

In this episode of Wytpod, host Stephen Bland interviews Taylor Gerchman, founding partner of Life Legal Services, discussing the firm's inception during the pandemic, its niche focus on life insurance disputes, and the challenges of starting a law practice with limited resources. Gerchman shares insights into the firm's remote operations, growth strategy, and the importance of maintaining relationships within the legal field to ensure success.

In this episode, Laura Faye interviews David Cotterell, founder of Downers Grove CPR Limited, to discuss his journey from being a firefighter to establishing his CPR training company. David shares how the company started as a hobby and evolved into a life-saving business. He highlights the importance of thorough CPR training, the challenges of running a training business, and how Downers Grove CPR sets itself apart by focusing on quality education. David also talks about their upcoming program designed to ensure compliance for AED owners and certified rescuers.

 In this Wytpod episode, Harshit Gupta interviews Michael Corrales, Director of Sales and Marketing at 1Factory. They dive into complex supply chain challenges, the evolution of fragmented quality management systems, and how automation is redefining manufacturing processes. Michael shares strategies for integrating real-time data sharing with suppliers, enhancing quality control, and driving 10X ROI through scalable solutions. For digital marketers and SEO leaders, he highlights the critical role of strategic SEO, maintaining a strong digital presence, and building authentic relationships to optimize lead generation and customer retention.

The podcast episode features an insightful conversation with Cigdem Knebel, founder and author of Simple Words Books, who shares her journey from struggling to find suitable books for her dyslexic son to building a successful publishing company. Cigdem talks about her mission to provide engaging, decodable chapter books for children with learning disabilities, special education needs, or those learning English as a second language. She discusses the unique elements that set Simple Words Books apart and the importance of being data-driven in creating effective reading resources.

 In this Wytpod episode, Harshit Gupta interviews Michael Cole, SVP of Marketing at Everflow, discussing advanced growth strategies and the role of partner marketing in scaling a business. Michael shares insights on leveraging data analytics for informed decisions, utilizing AI tools to streamline processes, and creating high-impact content through webinars and automated AI-driven blog generation. He emphasizes the importance of customer success for reducing churn and driving organic referrals while highlighting challenges in scaling paid ads effectively. A must-listen for seasoned digital marketers looking to optimize their MarTech stack and partner programs.

In this episode of Wytpod, Stephen Bland interviews Allison Margolin, a Harvard Law graduate and renowned criminal defense attorney with over 22 years of experience. Allison shares her unique legal journey, her passion for defending clients in complex cases, and her advocacy for drug decriminalization. She reflects on the impact of her family’s legacy in the legal field, discusses her focus on civil rights in Siskiyou County, and highlights the challenges and successes of promoting her memoir. With a strong commitment to justice and a forward-thinking approach, Allison reveals what drives her in the courtroom and beyond.