Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this episode of WYTPOD, D'Anna Siegle, Director of Marketing at Vim, explores her journey from English literature to B2B healthcare marketing. She delves into the challenges of targeting diverse healthcare segments, the importance of personalized messaging, and the role of AI and automation in enhancing marketing efficiency. D'Anna also shares her approach to demand generation, inbound strategies, and creating a human-centered marketing experience that positions the brand as an industry authority. She also shares insights on content strategy, SEO, and user experience optimization in B2B healthcare marketing. She emphasizes aligning content with company goals, using customer stories for authentic engagement, and continuously refining user experience based on key metrics like bounce rates and CTA performance. D'Anna also discusses leveraging customer success teams for retention, simplifying complex solutions through storytelling, and using ABM strategies for targeted outreach. She highlights the importance of tracking KPIs with monthly scorecards and staying agile to adjust strategies based on data.
