Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this Wytpod episode, Harshit Gupta interviews Brandon Salisbury, VP of Marketing at Tilt, discussing the nuances of transitioning from B2C to B2B marketing, strategic demand generation, and leveraging content for impactful multi-channel campaigns. They cover how to optimize conversion funnels using tools like HubSpot and Apollo.io, the role of SEO in shaping marketing strategy, and emerging trends such as AI and dark social. Brandon also shares insights on positioning Tilt’s value proposition in a crowded HR tech space and his focus on building brand authority and driving revenue through innovative marketing initiatives.
