Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this episode of Wytpod, Andy Dé, CMO and Founder of Mark Strat Insights,
shares insights on AI, SaaS, and healthcare marketing. He discusses the importance of AI in
personalization, account-based marketing, and the need for a balanced tech portfolio. Andy
stresses focusing on business-centric buyer personas and the value of executive thought
leadership. He highlights the challenges of SEO in the AI-driven search era and the role of data
analytics in optimizing marketing. Andy advises SaaS marketers, especially in healthcare, to
minimize adoption barriers and continuously adapt to stay competitive.
