Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this Wytpod episode, Harshit Gupta interviews Michael Cole, SVP of Marketing at Everflow, discussing advanced growth strategies and the role of partner marketing in scaling a business. Michael shares insights on leveraging data analytics for informed decisions, utilizing AI tools to streamline processes, and creating high-impact content through webinars and automated AI-driven blog generation. He emphasizes the importance of customer success for reducing churn and driving organic referrals while highlighting challenges in scaling paid ads effectively. A must-listen for seasoned digital marketers looking to optimize their MarTech stack and partner programs.
