Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this Wytpod episode, Harshit Gupta interviews Kelly Peters, Marketing Director at Tomorrow.io, discussing her journey from CNBC to SaaS and how she leverages storytelling to make Tomorrow.io's complex weather intelligence relatable. Kelly highlights the power of AI and video in Tomorrow.io’s lean marketing strategy, from creating personalized videos to a documentary series on satellite launches. She also shares niche SEO tactics using long-tail keywords and optimized content for unique search queries, emphasizing scalable, high-impact tactics essential for a small but innovative marketing team.
