Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
Welcome to WYTPod - One Story at a Time. Dive into the heart of e-commerce & SaaS businesses as we unveil the journeys, strategies, and personal tales behind their expansion.
Every episode, we welcome a new visionary, exploring the roots of their growth, the craft behind their marketing, and the lessons learned along the path to success. So, plug in your headphones and join us at WYTPod.
Together, we'll cultivate inspiration and foster innovation, one incredible guest at a time. Let's grow and flourish together!
In this episode of *Wytpod*Harshit Gupta, Director of Business Alliances at Wytlabs, delves into the world of no-code software and growth marketing with Branca Ballot, VP of Marketing at Glide, a platform for building custom apps. Branca shares her transition from engineering to marketing, emphasizing her experience with companies like GoDaddy and Genesys. They explore key marketing pillars, focusing on website experimentation, SEO, paid marketing, and user-generated content. Highlights include the importance of community marketing, leveraging AI for content creation, and strategies for customer acquisition and retention, making this episode highly valuable for seasoned SEOs and digital marketing leaders.
