Every company has a brand. The question is whether or not your brand is helping or hurting the business. There is no in between.
In this episode, we discuss the approach a lot of businesses take that they think is safe but is actually very risky.
Elizabeth Hague has a star-studded resume in branding, starting with her early role at Vanity Fair helping build their brands.
She went on to own her own consulting agency and ultimately landed at Salesloft, overseeing the rebrand of the tech company and paving the way to a $2.3B valuation.
After that, she was recruited to Very, a tech company services enterprise-level accounts globally. Here she was tasked with a similar challenge of rebranding the company in a way the both stood out from the competition and was attractive to enterprise-level accounts.
Elizabeth shares her knowledge and expertise on how to build a brand that protects revenue and creates enterprise value, not debt.
Stay tuned to some of our upcoming episodes with exciting guests who will be sharing their experiences in branding, growth, and scaling up.
Elizabeth Hague is the former Director of Brand Marketing at Salesloft, a $2.3B SaaS company, and led the rebranding of the company. She drove the growth of the company from $50M ARR to $100M ARR.
Josh Lowman is the founder of Gold Front, a design studio that helps their clients own their categories. He brings a wealth of experience working at some of the biggest agencies including R/GA, BBDO, 72andSunny, McCann Erickson, and many more.
If you're running ads on Meta, there's a good chance a big chunk of your ad budget is getting wasted.
I'm going to show you how you can fix this and automate the optimization of your ad targeting to make your campaigns WAY more efficient.
Want us to help you do this? Head over to mightybranding.com
Are you running paid ads online to get more leads, customers, clients, or patients and you can't seem to scale your ad results? Here are the 3 things you need to know in order to start scaling your results online. If you want a one-page of this framework, comment YES below and I will send you a link to download it once it's ready. Want more help growing your brand and business online? Check out mightybranding.com
Are you a startup founder looking for a strategy to build your brand, grow your awareness, position yourself as an expert in your field, and drive traffic to your solution?
Listen to the in-depth presentation I gave at gener8tor's Health Tech Conference, advising founders on how they can build their personal and company brands.
Do sometimes wonder why other businesses are growing like wildfire but you can't seem to get the same results?
In this episode, I share two of the big insights I've learned in my career as an entrepreneur from people who have achieved great success in business.
These insights have changed how I think about growing my own business and helped me unlock new levels in the game.
Have you been hearing more about cookieless advertising?
Yes, in the very near future, you probably won't be able to retarget users based on cookie data, which means you need to start taking a first-party data approach to optimizing your Meta ad campaigns.
In this episode, I'm going to share with you a new and exciting way you can feed your CRM data to Meta so you can reach your exact ICP and retarget users using your own data.
Have you heard people talk about using Google Ads to get more leads or customers?
Maybe you've even tried running your own Google Ads.
There are some basic steps to follow to ensure you get the most from your ad spend.
In fact, just following the steps we outline in this episode helped one of our clients cut their ad spend by 57% and get 20% MORE new paying customers.
Make sure you listen to the whole episode to find out how we did it.
When it comes to our brand identity, we all want to fall in love with our logo, packaging, and brand.
But sometimes, what we like isn't what's right for the brand of company.
In this episode, we take a look at who the brand identity is REALLY for and what the purpose of the logo, packaging, and brand identity is for the business.
Want to see work from our branding agency? Head over to mightybranding.com.
Have you ever heard the advice "Start with Why"?
This was popularized by Simon Sinek and is generally accepted as best practice.
Unfortunately, it's rarely the practice. Usually, the why is discovered in your journey.
In this episode, I share my personal journey and how a recent company discussion led to an insight in how to craft more impactful marketing and messaging.
A lot of business owners and marketers want to create more content. The purpose of this episode is to share what I have learned the best people on social media—people like Mr. Beast, Alex Hormozi, and Grant Cardone—are doing to be successful.
Executives are becoming more impatient with their CMOs, demanding quick results. The result is typically one of two things: short-sighted promotional gimmicks that generate a flash in the pan but damage the brand reputation or a revolving door of CMOs.
What’s a CMO to do these days?
You have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic.
In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand.
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If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:
Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.
https://mightybranding.com/revenue
Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.
Have you ever considered opening a franchise? For many entrepreneurs, franchising is the easiest (and safest) way to get started. For Cliff Kennedy, he saw a much larger opportunity to buy the entire franchise and become the franchisor.
In the episode, we follow the journey of Cliff Kennedy, CEO of Frios Gourmet Pops, as he goes from the oil and gas industry to gourmet popsicles. He shares how his company found a surprising opportunity by overcoming a challenge during the pandemic.
By embracing the challenge and opportunity, Frios found a new direction for growth that has changed the trajectory of the company for the better.
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If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:
Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.
https://mightybranding.com/revenue
Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.
We welcomed back our first guest in a long time. Jeff Jacobs leads business development for Wilkins Miller, a large regional accounting firm based in Mobile, Alabama.
Jeff shares his experience in moving from a career in sales at an IT firm to a business development in accounting and the lessons he learned along the way.
He reveals what works best for growing accounting firms and how you can build momentum for your own firm.
To learn more about Jeff and Wilkins Miller, visit www.wilkinsmiller.com
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If you are an entrepreneur looking to attract your ideal customers, generate more sales, and grow your business, check out these two free resources:
Revenue Growth Cheat Sheet - 18 simple ways to increase your revenue without spending another dollar.
https://mightybranding.com/revenue
Magnetic Messaging Frameworks - 40+ templates you can use for any business to create magnetic content that converts.
What if you could get more sales without spending more money on advertising?
You can and here’s how.
There’s a common saying in business that you have to spend money to make money.
So a lot of times, people assume you have to spend more money to make more money.
And while there is some truth to that, you CAN decouple the two and maximize the return of your marketing efforts.
When it comes to getting more sales, spending more money on advertising is NOT required.
I’m going to share with you a framework you can use to generate sales and customers organically starting today.
The first thing to know is that attracting customers isn’t as complex as some marketers make it out to be.
You don’t need to have a detailed understanding of Facebook’s algorithm, be a clever copywriter, or have the fanciest production studio, although those things couldn’t hurt.
In fact, you really only need to know three things: Who is your ideal customer What do they want What pain are they experiencing Those are the prerequisites for launching a marketing campaign that works better than 99% of what everyone else is doing.
Now that sounds simple enough, but what you will find is that you really need is a framework to help you map out exactly who your ideal customer is and help you create the messaging to break through to them.
Messaging is the one thing that can make or break your marketing.
With the wrong messaging, all of your efforts and investment could be wasted.
Think about it.
If you go around saying something that is not what your customers want, is not relevant to them, and they don’t identify with, they are going to completely overlook what you are saying.
Messaging is everything.
There are two messaging frameworks that we use to help our clients craft high-impact marketing messages that get results.
I will tell you, the hardest part of using these messaging frameworks is not knowing how to come up with the topics or right messages.
No, it is something much simpler but more challenging for you.
The hardest part is going to be overcoming what you think you need to say.
See most of the time, we tend to think people want to hear about our products and services.
We think we need to talk about what we do, how we do it, why people need to buy from us, and so on.
But this type of self-focused messaging is the exact opposite thing you should talk about.
All of your messaging (all of it) should be focused on your ideal customer and address the two things mentioned above: What do they want What pain are they experiencing
It’s that simple.
If you stick to this model, you will create a magnetic brand that attracts new customers and sales while you sleep.
If you can get on board with that approach, then you are ready for the two messaging frameworks.
Get instant access to our two most powerful messaging frameworks here: https://mightybranding.com/messaging-framework/
Do you hear a lot of price objections when selling?
Here is how you can overcome that and make the cost of your products or services a no-brainer.
The first thing you have to understand is what motivates your customers.
And if there is one thing we know, it's that fear and pain motivate people more than anything else.
The best place to start to figure this out is in your brand strategy.
Look at your personas and identify their daily fears and frustrations.
Then look at what failure looks like for them.
What is the pain this is creating in their lives?
Once you know this, you want to magnify it for your customer.
The bigger the pain, the more the solution is worth.
Almost every business owner I know makes this one single mistake that costs them dearly in the long run.
I used to believe that getting a sale was always a good thing. Meaning, that even if I gave a discount to the customer to get their business, it was better than not getting the sale.
I thought that because I was generating revenue and customers, even if my profit margin was reduced, it was ok because that sale and customer would lead to more profitable sales and customers.
But here’s the hard truth I discovered by making this mistake.
Most people know that bamboo grows really fast, but what most don’t know about bamboo is that it takes a really long time before the growth starts. Bamboo requires consistent care despite showing no results in the beginning. But once the growth starts, bamboo grows and expands its presence very rapidly.