You have probably seen On running shoes--heck, you probably own a pair. They have taken the U.S. by storm as a fashionable yet functional athletic shoe. But their meteoric rise really happened at an unlikely time during the COVID pandemic.
In the episode, we take a look at the journey the On brand took before, during, and after the pandemic. How one decision changed the trajectory of their brand and what you can learn about positioning your own brand.
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