Do you hear a lot of price objections when selling?

Here is how you can overcome that and make the cost of your products or services a no-brainer.

The first thing you have to understand is what motivates your customers.

And if there is one thing we know, it's that fear and pain motivate people more than anything else.

The best place to start to figure this out is in your brand strategy.

Look at your personas and identify their daily fears and frustrations.

Then look at what failure looks like for them.

What is the pain this is creating in their lives?

Once you know this, you want to magnify it for your customer.

The bigger the pain, the more the solution is worth.