
Have you been hearing more about cookieless advertising?
Yes, in the very near future, you probably won't be able to retarget users based on cookie data, which means you need to start taking a first-party data approach to optimizing your Meta ad campaigns.
In this episode, I'm going to share with you a new and exciting way you can feed your CRM data to Meta so you can reach your exact ICP and retarget users using your own data.