When it comes to our brand identity, we all want to fall in love with our logo, packaging, and brand.

But sometimes, what we like isn't what's right for the brand of company.

In this episode, we take a look at who the brand identity is REALLY for and what the purpose of the logo, packaging, and brand identity is for the business.

Want to see work from our branding agency? Head over to mightybranding.com.