Have you ever considered opening a franchise? For many entrepreneurs, franchising is the easiest (and safest) way to get started. For Cliff Kennedy, he saw a much larger opportunity to buy the entire franchise and become the franchisor.
In the episode, we follow the journey of Cliff Kennedy, CEO of Frios Gourmet Pops, as he goes from the oil and gas industry to gourmet popsicles. He shares how his company found a surprising opportunity by overcoming a challenge during the pandemic.
By embracing the challenge and opportunity, Frios found a new direction for growth that has changed the trajectory of the company for the better.
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