In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon.
The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making.
Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication.
They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility.
The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.
00:00 Introduction to the Masterclass
00:19 Meet Dr. Johnny Franco
01:52 The Importance of Social Media for Medical Practices
05:31 Using AI for Content Creation
06:40 The Role of Consistency and Authenticity in Social Media
10:13 Repurposing Content with AI Tools
16:24 The Power of Personalized Marketing
17:56 Choosing the Right Social Media Channels
25:04 Understanding Lead Conversion Rates
26:17 Creating Effective Landing Pages
28:22 Importance of CRM Systems
29:31 Tracking and Managing Leads
33:09 Effective Use of Social Media Ads
35:49 Leveraging AI and Automation
44:44 Optimizing Customer Reviews and UGC
47:19 Conclusion and Contact Information
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Boost Your Medical Aesthetic Practice with Humor and Memes
In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, discusses the importance of incorporating humor and memes into your social media strategy to grow your medical aesthetic practice. Pam emphasizes that funny content, while not a direct ticket to virality, increases relatability and engagement, helping the algorithm find potential clients for your services. She highlights examples like Dr. Miami and Dr. Kat, who use humor in their posts to connect with their audience and attract patients. Pam also shares tips on creating relatable, funny content without compromising professionalism and outlines the benefits of humor in building trust and boosting engagement. This episode provides actionable strategies to enhance your social media presence and increase patient bookings.
00:00 Introduction to Humorous Content in Medical Aesthetics
00:55 The Power of Humor in Medical Marketing
01:48 Examples of Successful Humorous Content
03:15 Incorporating Humor Without Losing Professionalism
04:59 Engagement and Algorithm Benefits
05:54 Creating Relatable and Fun Content
08:18 Balancing Humor with Brand Voice
10:42 Strategic Use of Memes and Funny Content
15:45 Final Thoughts and Upcoming Resources
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The Cost of Social Media Silence: Boosting Engagement and Revenue for Your Med Spa & Plastic Surgery
In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, discusses the critical importance of maintaining an active, strategic presence on social media for medical aesthetic practices. She highlights the significant revenue loss that occurs when providers fail to engage effectively on platforms like Instagram and Facebook.
Pam provides detailed advice on creating compelling social media content, the importance of consistency, and the benefits of a strategic approach to posting. She also shares practical tips on how to audit and improve social media engagement rates, and introduces a sneak peek of her upcoming resource, the Marketing Vault, designed to help professionals streamline their content creation process. Listeners are encouraged to evaluate their current social media strategies using a provided framework and to consider the potential impact of improved social media engagement on their practice's revenue.
00:00 Introduction: The Cost of Social Media Silence
01:43 Welcome to the Medical Aesthetics Marketing Show
02:09 Calculating Lost Revenue from Inconsistent Posting
03:34 The Importance of Strategic Social Media Posting
07:53 Understanding Social Media Algorithms
11:05 Effective Social Media Strategies for Medical Practices
17:02 The Time Investment in Social Media Content Creation
19:48 The Impact of Strategic Social Media on Business Growth
29:07 Practical Assignments to Improve Your Social Media
32:07 Conclusion: Next Steps and Upcoming Topics
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In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, dives into the most common Instagram mistakes made by medical aesthetics practices and provides actionable tips to fix them. Pam discusses issues such as using stock photos, generic content, weak video hooks, and over-promotion.
She emphasizes the importance of posting authentic, engaging content, avoiding excessive text, and staying consistent with posting schedules. Listeners will learn how to turn their Instagram accounts into powerful marketing tools that increase visibility, engage potential clients, and generate leads. Additional resources and strategies are available at theaestheticsjunkie.com/vault. Pam promises more insights on content that converts in the next episode.
00:00 Introduction and Common Instagram Frustrations
00:54 Welcome to the Medical Aesthetics Marketing Show
01:19 The Reality of Instagram Marketing for Practitioners
02:46 Identifying Underperforming Content
04:25 Mistake #1: Using Stock Images
12:58 Mistake #2: Weak Hooks and B-Roll in Videos
18:35 Mistake #3: Focusing on Features Instead of Benefits
20:28 Mistake #4: Text-Heavy Posts on Mobile
21:11 The Importance of Mobile Optimization
23:26 Avoiding Constant Promotion
26:36 The Power of Social Proof
28:19 Maximizing Instagram Stories
31:21 Educational Content Strategy
32:50 Injecting Personality into Posts
35:41 Consistency and Timing
37:48 Managing DMs Effectively
39:31 Actionable Steps to Improve Your Instagram
41:11 Conclusion and Next Steps
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Empowering Medical Aesthetic Practitioners with Cloud Med Spas
In this special episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses how Cloud Med Spas is revolutionizing the landscape for medical aesthetic practitioners in the United States. Pam is joined by Shannon Seran from Cloud Med Spas to break down how their service helps both new and experienced practitioners start their practices without heavy capital investment.
The episode covers the challenges of scaling a med spa, the similarities between the medical aesthetics industry and the hair care industry, and the benefits of a shared space model for reducing overhead. Shannon explains the dual model of Cloud Med Spas, which empowers practice owners to rent out unused space and practitioners to rent those spaces by the hour. They delve into the importance of client retention, effective pricing strategies, and the essential tools needed for sustaining a successful practice. Whether you're a med spa owner looking to make extra revenue or a new injector seeking to start your own practice, this episode provides invaluable insights.
00:00 Introduction and Episode Overview
00:57 Welcome to the Medical Aesthetics Marketing Show
01:28 Challenges in Scaling a Med Spa
02:00 Interview with Shannon from Cloud Med Spas
02:21 Empowering Practitioners and Practice Owners
04:41 Client Retention and Marketing Strategies
06:25 Pricing and Conversion Tactics
10:31 Utilizing Software and CRM for Success
14:59 Cloud Med Spas: Business Model and Benefits
26:31 Training and Mentorship for Practitioners
32:42 Product Offerings and Ordering Process
38:50 Data and Business Support
44:03 Getting Started with Cloud Med Spas
46:48 Conclusion and Contact Information
For more information about Cloud Med Spas, visit https://cloudmedspas.com or contact Shannon directly at shannon@cloudmedspas.com.
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In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, explores the untapped potential of TikTok ads for med spas and plastic surgery clinics. She discusses the platform's massive user base and the thriving medical aesthetic content. Pam provides a comprehensive guide on creating successful TikTok ads, including the importance of user-generated content, effective targeting, and utilizing TikTok's Ads Manager for optimal results. The episode also covers what types of content work best, the do's and don'ts of TikTok ad policies, and tips on increasing client engagement and bookings. This episode is essential for medical practitioners looking to grow their practice through innovative digital marketing strategies.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:07 Why TikTok Ads are a Game Changer
01:14 The Power of TikTok Content
04:08 Getting Started with TikTok Ads
05:22 Creating Effective TikTok Ad Content
09:09 Optimizing Your TikTok Ad Campaigns
11:52 Understanding TikTok Ad Policies
16:24 Maximizing Your Ad Spend and ROI
21:25 Practical Examples and Strategies
27:23 Final Thoughts and Encouragement
Client lifetime value guide - https://www.theaestheticsjunkie.com/op/lifetime-kit/
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In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, provides med spa owners, managers, and social media marketers with 25 client-converting content hooks for platforms like Instagram, Facebook, TikTok, and YouTube. The hooks are designed to capture attention and drive engagement, and Pam emphasizes the importance of using big text and carousels.
She provides detailed examples and encourages listeners to adapt hooks to their own perspectives. Additionally, Pam invites listeners to participate in a 30-day content challenge.
00:00 Introduction and Episode Overview
00:46 The Importance of Carousel Posts
02:09 Content Creation Challenge: 25 Hooks
03:05 Detailed Breakdown of Content Hooks
08:21 Engagement and Results
14:05 Upcoming Podcast and Final Thoughts
24:20 Conclusion and Next Episode Teaser
Resources:
Join the Social Media Marketing Vault Waitlist: http://theaestheticsjunkie.com/vault
Show Notes & Guide: http://theaestheticsjunkie.com/vaultchallenge
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In this episode of the Medical Aesthetics Marketing Show, Pam, known as the Aesthetics Junkie, explores the 2025 social media study by Metrical, focusing on the best strategies for medical aesthetics practices. The episode emphasizes the importance of platform choice, highlighting Instagram, TikTok, YouTube, and Facebook, with a special focus on the emerging opportunities on TikTok. It also covers the significance of quality over quantity in posting, the effectiveness of raw and unpolished videos, optimizing posting times for engagement, and the critical engagement metrics to track. Additionally, Pam recommends tools like Metrical and ManyChat for efficient social media management and advises against using generic stock photos. Listeners are encouraged to strategically plan their content and stay tuned for the next episode, which will provide a whole month of content strategies designed to convert and generate engagement.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:04 Understanding the 2025 Social Media Study
01:11 Choosing the Right Social Media Platforms
05:24 Effective Posting Strategies for 2025
13:26 Engagement Metrics That Matter
16:48 Tools and Automation for Social Media Success
22:02 Conclusion and Next Steps
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Boost Your Bookings: Mastering High-Converting Service Pages for Aesthetic Clinics
In this episode of the Medical Aesthetics Marketing Show, host Pam 'The Aesthetics Junkie' discusses the critical importance of optimizing your service pages to increase bookings. Pam highlights the common mistakes med spa owners make and offers actionable tips for crafting a high-converting service page, focusing on Botox as an example. Key elements include a clear treatment overview, benefits, step-by-step process, candidate suitability, safety and expertise, pricing information, FAQs, and calls to action.
Tune in to learn how to turn your website visitors into paying clients.
00:00 Introduction to the Medical Aesthetics Marketing Show
01:30 The Importance of Your Service Page
03:08 Key Elements of a High Converting Service Page
03:22 Step-by-Step Breakdown of a Botox Service Page
05:11 Highlighting Benefits and Candidate Suitability
07:44 Safety, Expertise, and Pricing Transparency
12:41 Frequently Asked Questions and Social Proof
15:00 Final Thoughts and Homework
16:14 Conclusion and Call to Action
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All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/
Building Credibility with Content Marketing in Medical Aesthetics
In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into the intricacies of content marketing tailored specifically for med spa owners, plastic surgeons, and aesthetic practitioners. Pam emphasizes the importance of creating engaging and educational content to build credibility and establish oneself as an expert in the field. The episode covers key strategies such as behind-the-scenes content, client success stories, debunking myths, showcasing innovation, and sharing personal stories to connect with potential clients. Additionally, Pam highlights the significance of tracking and measuring content performance to optimize and drive conversions. This episode provides actionable insights to enhance visibility, increase social media engagement, and ultimately grow a medical aesthetic practice.
00:00 Welcome to the Medical Aesthetics Marketing Show
01:13 The Importance of Content in Aesthetic Practices
02:38 Building Credibility Through Content
04:09 The Role of Social Media in Client Decision Making
10:14 The Power of Client Success Stories
14:24 Creating Content That Converts
16:25 The Hidden Costs of Fixing Complications
18:06 Educating Patients on Practitioner Credentials
18:25 Debunking Myths and Misconceptions
20:38 Showcasing Innovation and Expertise
23:08 Building Trust Through Personal Stories
24:51 Engagement-Driven Content Strategies
27:26 Measuring Success and Optimizing Content
30:56 Final Thoughts and Recap
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In this episode of the Medical Aesthetics Marketing Show, host Pam, the Aesthetics Junkie, delves into strategies for increasing client lifetime value (CLV). She emphasizes the importance of moving away from constantly chasing new clients and upselling within a practice. Pam breaks down the concept of CLV, discusses how to gather and analyze client data, and suggests ways to maximize the value of each client. Key tactics include treatment bundling strategies, effective upsell sequences, and retention programs. Additionally, she provides a framework for creating loyalty programs and measuring CLV. Pam also underlines the necessity of following up with clients to maintain satisfaction and foster long-term relationships. The episode concludes with actionable steps to implement these strategies, aiming to organically grow revenue without the need for additional advertising expenses.
00:00 Introduction to the Medical Aesthetics Marketing Show
01:11 Understanding Client Lifetime Value (CLV)
03:21 Maximizing Client Retention and Satisfaction
09:06 Evaluating and Improving Client Data
11:22 Effective Treatment Bundling Strategies
18:24 Upsell Sequence Templates
21:54 Retention Programs and Follow-Up
25:20 Loyalty Programs Explained
28:11 Metrics, Measurement, and Optimization
30:16 Implementation and Homework
34:55 Final Checklist and Conclusion
Lifetime Maximizer Kit: https://www.theaestheticsjunkie.com/op/lifetime-kit/
Show Notes https://www.theaestheticsjunkie.com/lifetime
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Mastering Irresistible Offers to Boost Your Medical Aesthetics Practice
In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, guides medical aesthetic practices on how to craft irresistible offers that captivate clients and drive revenue. The episode covers the essentials of creating effective offers, from avoiding common pitfalls to incorporating clarity, value perception, urgency and scarcity, social proof, and ease of redemption. Pam also shares 10 practical offer ideas, including membership programs, seasonal specials, and flash sales, and discusses promotion strategies via social media, email marketing, and paid ads. The episode concludes with advice on tracking ROI and a challenge for listeners to implement a new offer within seven days.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:17 Crafting Irresistible Offers: The Key to Client Acquisition
03:27 Elements of an Effective Offer
05:14 Creating Value Without Devaluing Your Practice
08:02 Building Urgency and Scarcity in Your Offers
09:35 Leveraging Social Proof and Simplifying Redemption
12:05 New Client Welcome Packages
17:04 Botox and Filler Bundles
18:14 Seasonal Specials and Wedding Packages
19:12 Seasonal Promotions and Targeting
19:45 Memberships and Subscriptions
21:39 Referral Rewards
23:26 Bulk Purchase Offers
23:57 VIP Events
24:47 Content Creator Partnerships
26:08 Cross-Promoting with Local Businesses
27:16 Flash Sales and Urgency
27:55 Promoting Your Offers Effectively
33:57 Avoiding Common Pitfalls
36:24 Final Challenge and Next Week's Topic
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Show notes - https://www.theaestheticsjunkie.com/10offers
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In this episode of the Medical Aesthetics Marketing Show, hosted by Pam (the Aesthetics Junkie), digital marketing strategies specifically focusing on Search Engine Optimization (SEO) for medical aesthetic practices are discussed.
The guest, David Kaminski, a local SEO expert, delves into key topics such as the importance of 'near me' search terms, leveraging Google Maps, optimizing Google My Business profiles, and creating effective blog content. David provides actionable tips for increasing visibility on Google through strategic use of blog posts, geotagged images, and linking strategies. He also highlights essential tools like Google Search Console and SEMrush for keyword research and tracking progress.
The episode aims to help medical aesthetic practitioners improve their online presence, attract more leads, and ultimately grow their business.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:05 Understanding SEO and 'Near Me' Search Terms
00:55 Welcome David Kaminski: Local SEO Expert
01:38 The Importance of Google Maps for Local SEO
02:55 Maximizing Google Business Profile Activity
08:00 The Role of Google Reviews in SEO
09:40 Tracking Local Pack Performance
10:20 Introduction to Google Search Console
12:01 Effective SEO Strategies for Your Website
19:14 The Ultimate Goal: Stop Paying Google for Ads
19:32 Effective Use of FAQs on Your Website
20:03 The Power of Industry-Specific Backlinks
23:43 Creating Consistent and Quality Content
26:06 Optimizing Your Website for Local SEO
28:23 Researching and Targeting Easy Keywords
31:53 Leveraging AI Tools for SEO
33:30 Common SEO Mistakes and Easy Fixes
35:50 Conclusion and Final Thoughts
Show Notes available at http://theaestheticsjunkie.com/dave
Find Dave online:
LinkedIn - https://www.linkedin.com/in/davekaminski/
Instagram - https://www.instagram.com/transactional.health
Website - https://transactionalhealth.com
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In this episode, we dive deep into the strategies for generating impactful video content in 2025. The focus is on creating video-first content that converts, featuring 'day in the life' clips of practitioners and emotional patient testimonials. Key tactics include producing raw and authentic behind-the-scenes footage, collaborating with local micro-influencers, and optimizing for both long-tail and local SEO. The episode also explores the importance of evergreen content, timing with trending topics, and the structure of SEO posts for enhanced engagement and higher search rankings. Listeners are guided on how to leverage content creators, influencers, and Google My Business for a robust online presence.
00:00 Introduction to 2025 Content Creation
01:20 Creating Engaging Patient Testimonials
02:49 Behind the Scenes and Raw Content
04:06 Leveraging Influencer Collaborations
07:38 SEO Strategies for 2025
11:24 Evergreen vs. Trending Topics
13:22 Structuring SEO Posts for Success
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In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, we explore key social media and content strategies for medical aesthetic practices in 2025. Pam discusses the importance of short-form video content, trends in social media platforms like Facebook, Instagram, TikTok, YouTube, LinkedIn, and Pinterest, and the impact of privacy regulations on digital marketing. The episode delves into the challenges of growing visibility on different platforms, the potential of DM automation, the effectiveness of educational content, and leveraging AI technology in ads. Pam also performs an experiment comparing organic reach across TikTok, Instagram, and YouTube and offers actionable insights on creating engaging content to generate leads and build followers. Stay tuned for next week's episode where we will dive into SEO strategies and essential blog posts for 2025.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:50 2024 Trends and Predictions
01:47 The Importance of Educational Content
02:52 Social Media Strategies for 2025
04:44 Experimenting with Different Platforms
06:33 Challenges with Instagram
13:37 Leveraging AI and Automation
17:50 Analyzing Meta Platforms Performance
19:28 TikTok Strategies for Aesthetic Practitioners
26:17 Leveraging LinkedIn and Pinterest for SEO
29:19 Effective YouTube Strategies for Your Practice
33:35 Preparing for 2025: Upcoming Topics
Resources:
Content that converts: https://theaestheticsjunkie.com/pillars
Instagram Tracking: https://theaestheticsjunkie.com/instagram
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In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, discusses the powerful impact of using ManyChat chatbots on Instagram and Facebook for medical aesthetics practices.
Pam explains how chatbots can work around the clock to automatically respond to client inquiries, generate leads, and enhance user engagement, leading to higher conversion rates and reduced lead costs. She shares practical tips for setting up chatbot automations, the importance of follow-up strategies, and the significant advantages of keeping interactions within social media platforms. Additionally, Pam highlights the benefits of turning followers into paying clients through personalized communication and advanced ManyChat features. Tune in to learn effective ways to streamline your marketing efforts and achieve your practice's 2025 goals.
00:00 Introduction and New Year Greetings
00:01 Welcome to the Medical Aesthetics Marketing Show
00:14 The Power of Chatbots in Medical Aesthetics
00:50 How Chatbots Work: A Deep Dive
02:28 Lead Generation and Opt-in Rates
03:57 The Importance of Speed and Efficiency
06:44 Maximizing Lead Capture and Conversion
07:59 Reducing Lead Costs and Increasing ROI
09:08 Follow-up Strategies and Customer Retention
13:49 Practical Implementation Tips
14:58 Advanced Strategies and Event Promotions
16:55 Final Thoughts and Next Steps
27:37 Conclusion and Future Topics
Manychat in action: https://www.theaestheticsjunkie.com/how-to-sell-morpheus-in-your-practice-using-instagram-live/
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In this episode of the Medical Aesthetics Marketing Show, host Pam welcomes marketing expert Cheryl Laidlaw to explore the effective use of AI in content creation and SEO for medical websites. They discuss the evolving role of AI in search engines, the importance of traditional SEO, and practical steps for medical practices to generate content that converts prospects into patients.
Cheryl shares insights on using tools like ChatGPT for SEO optimization, crafting relevant content, and measuring the success of these efforts using tools like Google Analytics. They also cover the value of prompt engineering and how to tailor AI-generated content to maintain authenticity and relevance.
00:00 Introduction and Episode Overview
00:10 Meet Cheryl Laidlaw: Marketing Expert
01:18 Understanding AI in SEO
01:36 Challenges with AI in Google Search
03:32 Using AI Tools for SEO
09:35 Creating Unique Content with AI
15:43 Optimizing Existing Content with AI
26:04 Measuring Success with Google Analytics
29:25 Quick Wins with AI for Your Website
31:34 Future of AI in Marketing
33:21 Conclusion and Contact Information
Show Notes: https://www.theaestheticsjunkie.com/mastering-ai-driven-content-for-medical-aesthetic-practices/
SEO Audit Resource from Cheryl: https://mymedicalwebsite.co.uk/aestheticsjunkie
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Creating a Comprehensive 2025 Marketing Plan for Medical Aesthetic Practices
In the latest episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, dives into the importance of aligning your 2025 marketing plan with your revenue goals. Emphasizing the resilience of the medical aesthetics industry, she discusses emerging trends and the importance of natural-looking results.
Pam highlights the significance of understanding current marketing performance through tools like Google Analytics and the need for precise tracking and data analysis. The episode covers strategies for client retention, new client acquisition, and the allocation of resources across various marketing channels, including social media, email marketing, and paid ads.
Pam provides actionable steps to develop a detailed marketing calendar and sets targets to measure success, ensuring predictable growth and accountability. Stay tuned as the series will next explore using AI to enhance visibility on Google in upcoming episodes.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:03 Setting Revenue Goals for 2025
01:10 Understanding the Industry Landscape
01:45 Trends in Aesthetic Treatments
03:54 The Rise of Male Aesthetic Treatments
07:57 Importance of Tracking Marketing Performance
12:29 Identifying Marketing Priorities
15:27 Creating a Promotion Calendar
16:35 Brand Positioning and Content Strategy
17:48 Measuring Engagement and Profile Metrics
18:33 Clearing Out Bots and Vanity Metrics
19:48 Tracking Conversions with Google Analytics
21:47 Email Marketing Metrics and Attribution
23:24 Website Performance and Conversion Tracking
24:53 Setting Goals for Paid Ads and SEO
26:39 Resource Allocation and Marketing Calendar
31:03 Recap and Planning for the Future
33:01 Upcoming Topics and Conclusion
Get Your Guide: https://www.theaestheticsjunkie.com/2025planning
2025 Calendar: https://www.theaestheticsjunkie.com/calendar
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Setting Effective Revenue Goals for Medical Aesthetics in 2025
In this episode of the Medical Aesthetics Marketing Show, hosted by Pam, the Aesthetics Junkie, the importance of setting clear and achievable revenue goals for 2025 is discussed. The episode emphasizes the necessity of knowing your numbers and developing a collaborative plan where each team member owns a part of the overall goal.
Topics covered include lead generation, conversion rates, segmentation of client base, and the importance of innovative and visually engaging marketing efforts. Pam underlines the significance of data-driven strategies and preparing for upcoming marketing activities, with a specific focus on next week's episode on creating a detailed marketing plan for 2025. Listeners are encouraged to download resources such as a holiday marketing calendar to aid in their planning.
00:00 Introduction to Setting Marketing Goals
00:54 Welcome to the Medical Aesthetics Marketing Show
01:28 Setting the Foundation for 2025 Marketing Plan
02:46 Understanding Revenue Goals
03:58 Lead Generation Strategies
04:48 Segmenting and Nurturing Leads
06:51 Conversion Rates and Revenue Goals
08:34 Leveraging Existing Client Base
10:18 Breaking Down Revenue by Treatment
12:11 Ownership and Accountability in Goals
13:41 The Importance of Knowing Your Numbers
15:31 Black Friday Marketing Tips
18:13 Conclusion and Next Steps
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In this episode of the Medical Aesthetics Marketing Show, host Pam, known as the Aesthetics Junkie, discusses setting realistic and actionable goals for medical aesthetic practices in 2025.
The episode covers the importance of aligning business goals with personal objectives, setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals, and breaking down these goals into actionable steps. Pam emphasizes client acquisition, service expansion, staff development, and exploring new marketing strategies such as TikTok.
The episode also highlights the need for regular performance reviews, adapting to market changes, and ensuring the entire team is involved in goal-setting and implementation. Listeners are encouraged to start planning and setting their goals before the busy holiday season to ensure a successful 2025.
00:00 Introduction to the Medical Aesthetics Marketing Show
00:48 Setting Realistic Goals for 2025
02:36 SMART Goals for Your Practice
04:31 Client Acquisition and Retention Strategies
05:32 Service Expansion and Staff Development
07:56 Building a Goal-Oriented Strategy
11:45 Focusing on Client Experience and Marketing Innovation
13:25 Operational Improvements and Staff Training
16:12 Staying on Track with Your 2025 Goals
18:41 Conclusion and Final Thoughts
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