Creating Effective and Engaging Content for 2025

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The Medical Aesthetic Marketing Show

The Aesthetics Junkie

62 episodes

1 week ago

The Medical Aesthetic Marketing Show is the go-to source for digital marketing insights and strategies to help grow your medical spa, plastic surgery clinic, skin care practices, and aesthetic businesses.

All content for The Medical Aesthetic Marketing Show is the property of The Aesthetics Junkie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Creating Effective and Engaging Content for 2025 - Part 2

The Medical Aesthetic Marketing Show

18 minutes 54 seconds

9 months ago

Creating Effective and Engaging Content for 2025 - Part 2

In this episode, we dive deep into the strategies for generating impactful video content in 2025. The focus is on creating video-first content that converts, featuring 'day in the life' clips of practitioners and emotional patient testimonials. Key tactics include producing raw and authentic behind-the-scenes footage, collaborating with local micro-influencers, and optimizing for both long-tail and local SEO. The episode also explores the importance of evergreen content, timing with trending topics, and the structure of SEO posts for enhanced engagement and higher search rankings. Listeners are guided on how to leverage content creators, influencers, and Google My Business for a robust online presence.

00:00 Introduction to 2025 Content Creation

01:20 Creating Engaging Patient Testimonials

02:49 Behind the Scenes and Raw Content

04:06 Leveraging Influencer Collaborations

07:38 SEO Strategies for 2025

11:24 Evergreen vs. Trending Topics

13:22 Structuring SEO Posts for Success

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