In this episode of the Medical Aesthetics Marketing Show, Pam, also known as the Aesthetics Junkie, dives into the most common Instagram mistakes made by medical aesthetics practices and provides actionable tips to fix them. Pam discusses issues such as using stock photos, generic content, weak video hooks, and over-promotion.

She emphasizes the importance of posting authentic, engaging content, avoiding excessive text, and staying consistent with posting schedules. Listeners will learn how to turn their Instagram accounts into powerful marketing tools that increase visibility, engage potential clients, and generate leads. Additional resources and strategies are available at theaestheticsjunkie.com/vault. Pam promises more insights on content that converts in the next episode.

00:00 Introduction and Common Instagram Frustrations

00:54 Welcome to the Medical Aesthetics Marketing Show

01:19 The Reality of Instagram Marketing for Practitioners

02:46 Identifying Underperforming Content

04:25 Mistake #1: Using Stock Images

12:58 Mistake #2: Weak Hooks and B-Roll in Videos

18:35 Mistake #3: Focusing on Features Instead of Benefits

20:28 Mistake #4: Text-Heavy Posts on Mobile

21:11 The Importance of Mobile Optimization

23:26 Avoiding Constant Promotion

26:36 The Power of Social Proof

28:19 Maximizing Instagram Stories

31:21 Educational Content Strategy

32:50 Injecting Personality into Posts

35:41 Consistency and Timing

37:48 Managing DMs Effectively

39:31 Actionable Steps to Improve Your Instagram

41:11 Conclusion and Next Steps

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