In this episode of the Medical Aesthetics Marketing Show, host Pam, a marketing strategist and aesthetic enthusiast, dives into the often-overlooked but incredibly potent channel of email marketing. Pam elaborates on how email marketing can offer the highest ROI in the digital stack, emphasizing the importance of owning your email list over relying solely on social media. She outlines the different types of email sequences such as welcome sequences, consultation follow-ups, and reactivation campaigns designed to automate and enhance client engagement. Pam also shares practical advice on crafting subject lines, personalizing messages, and utilizing seasonality to boost open rates and conversions. The episode concludes with insight into important metrics like click rates and the value of consistent, well-timed communication.

00:00 Introduction and Recap

00:29 The Power of Email Marketing

01:26 Why Email Marketing is Profitable

04:31 Building Effective Email Campaigns

07:01 The Importance of Follow-Up

18:23 Crafting Engaging Emails

24:13 Key Metrics to Track

27:20 Conclusion and Next Steps

Sign up for The Aesthetics Vault: https://www.theaestheticsjunkie.com/sp/the-aesthetics-marketing-vault/

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/