In this episode of the Medical Aesthetics Marketing Show, Pam, known as the Aesthetics Junkie, explores the 2025 social media study by Metrical, focusing on the best strategies for medical aesthetics practices. The episode emphasizes the importance of platform choice, highlighting Instagram, TikTok, YouTube, and Facebook, with a special focus on the emerging opportunities on TikTok. It also covers the significance of quality over quantity in posting, the effectiveness of raw and unpolished videos, optimizing posting times for engagement, and the critical engagement metrics to track. Additionally, Pam recommends tools like Metrical and ManyChat for efficient social media management and advises against using generic stock photos. Listeners are encouraged to strategically plan their content and stay tuned for the next episode, which will provide a whole month of content strategies designed to convert and generate engagement.

00:00 Introduction to the Medical Aesthetics Marketing Show

00:04 Understanding the 2025 Social Media Study

01:11 Choosing the Right Social Media Platforms

05:24 Effective Posting Strategies for 2025

13:26 Engagement Metrics That Matter

16:48 Tools and Automation for Social Media Success

22:02 Conclusion and Next Steps

Measure your Instagram Engagement - http://theaestheticsjunkie.com/instagram

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/