In this episode of the Medical Aesthetics Marketing Show, Pam, the Aesthetics Junkie, hosts Dr. Johnny Franco, founder of Austin Plastic Surgeon.

The discussion dives deep into effective strategies for marketing medical spas and plastic surgery practices, emphasizing the importance of social media, AI tools, and data-driven decision making.

Dr. Franco shares insights on creating engaging and educational content, the necessity of consistent posting on platforms like Instagram, TikTok, and Snapchat, and the importance of using a CRM system for lead tracking and personalized communication.

They also explore the impact of AI on marketing, from content creation to predictive analytics, and the use of influencer partnerships to enhance brand visibility.

The episode is packed with practical tips and actionable advice for practitioners looking to enhance their digital marketing efforts and grow their practices.

00:00 Introduction to the Masterclass

00:19 Meet Dr. Johnny Franco

01:52 The Importance of Social Media for Medical Practices

05:31 Using AI for Content Creation

06:40 The Role of Consistency and Authenticity in Social Media

10:13 Repurposing Content with AI Tools

16:24 The Power of Personalized Marketing

17:56 Choosing the Right Social Media Channels

25:04 Understanding Lead Conversion Rates

26:17 Creating Effective Landing Pages

28:22 Importance of CRM Systems

29:31 Tracking and Managing Leads

33:09 Effective Use of Social Media Ads

35:49 Leveraging AI and Automation

44:44 Optimizing Customer Reviews and UGC

47:19 Conclusion and Contact Information

Follow us on Instagram: Instagram.com/theaestheticjunkie

All Podcasts & Resources: https://www.theaestheticsjunkie.com/medical-spa-marketing-show-podcast/