💡 Ever launched something thinking customers would flood in, only to realise no one’s watching?
That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures.
In this behind-the-scenes episode of The Marketing Podcast for Local Businesses, Josh flips the script and interviews Adam about the full journey, from £50 shares to a five-figure sale.
🎙️ They unpack:
🚀 The Early Days: launching Start Smarter at university, juggling studies, and learning the hard way that “build it and they will come” is a myth.
📉 The Struggle Years: long nights, failed plans, and the brutal gap between a business plan and reality.
🤝 The Split: buying out a 50% stake for £50 when we all thought it was over.
💡 The Turning Point: how content, systems, and persistence quietly turned the business profitable.
💰 The Exit: selling for five figures and what that moment taught Adam about patience, purpose, and value.
🎯 This episode isn’t about overnight success, it’s about the long game.Persistence, small wins, and knowing when to hold your nerve.
If you’ve ever built something that didn’t go as planned, this one will hit home.
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Keywords: business journey, startup lessons, side hustle to sale, selling a business UK, university startup story, small business exit, Start Smarter case study, entrepreneurship lessons, local business podcast, UK marketing podcast.
👁️🗨️ What do God and getting found in AI have in common?
Both decide who gets seen and who stays invisible.
In this thought-provoking episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack the new reality of AI search, where algorithm, not humans, decide which products, services, and businesses are “chosen.”
When someone asks ChatGPT, “What’s the best protein powder under £30?” it won’t show ten blue links. It’ll give one answer. The question is: will it be your product, or your competitor’s?
Adam and Josh reveal how Generative Engine Optimization (GEO), also called AI Optimization or Generative SEO, is becoming the new frontier of visibility.
Here’s what you’ll learn:
🧠 What GEO really is; how ChatGPT, Gemini, and Perplexity are reshaping how customers discover products.
⚙️ How to make AI choose you;
• Structure your data with schema and clean product attributes.
• Pair listings with buyer guides, FAQs, and context-rich content.
• Strengthen authority through verified reviews and credible mentions.
• Go omnichannel; AI pulls from Shopify, TikTok Shop, Amazon, and beyond.
🌍 Why local businesses can win early; smart structure and trust signals can help small brands outrank global giants in AI-generated answers.
🎯 This episode will make you rethink everything you know about SEO.
The future of search isn’t about ranking on Google; it’s about being chosen by AI.
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Keywords: generative engine optimization, AI search visibility, ChatGPT SEO, Google Gemini, Perplexity AI search, ecommerce SEO, structured data schema, omnichannel optimization, AI for small business, AIO vs GEO, marketing podcast UK.
📚 Part 2 of 10 Must-Read Books to Supercharge Your Local Business Growth picks up right where Part 1 left off.
In this follow-up episode, Adam & Josh dive into the remaining six essential titles — plus a bonus one from Adam himself — that will transform the way you think, lead, and scale your business. If Part 1 gave you the foundation, this episode is about putting strategy, leadership, and mindset into motion.
Here’s what you’ll learn:
💪 The Obstacle Is the Way – Ryan Holiday: Turn challenges into opportunities with stoic mindset principles.
🤝 The Five Dysfunctions of a Team – Patrick Lencioni: Build trust and alignment inside your business team.
🏗️ The E-Myth Revisited – Michael E. Gerber: Stop working in your business and start working on it.
📈 High Output Management – Andy Grove: Boost efficiency through systems, leverage, and performance tracking.
🎯 The 22 Immutable Laws of Marketing – Al Ries & Jack Trout: Position your business to win by focusing on what truly matters.
🏆 Outliers – Malcolm Gladwell: Understand the real drivers of success — opportunity, timing, and persistence.
📘 BONUS: Becoming A Strategic Business Leader: The Ultimate All-In-One Guide - Adam Niazi – A strategic guide written from real-world experience helping hundreds of UK businesses scale.
🎯 Adam and Josh connect each book to real examples from cafés, agencies, and service firms, showing exactly how to apply these principles for measurable growth. Together, Parts 1 & 2 form a complete roadmap — from building habits and offers to mastering mindset, leadership, and marketing.
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Expanded Keywords for search: business books for entrepreneurs 2025, small business growth UK, E-Myth systems, marketing positioning strategy, team leadership, stoic mindset entrepreneurs, High Output Management productivity, Outliers success factors, Patrick Lencioni teamwork, Ryan Holiday business mindset, UK entrepreneur podcast, Adam Niazi Becoming a Strategic Business Leader
📚 Want to shortcut years of trial and error in your business? The best entrepreneurs don’t reinvent the wheel, they stand on the shoulders of giants. The right book at the right time can completely change the way you grow, lead, and market your business.
In part one of this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit share some of the 10 must-read books that have shaped how they run their own companies and helped clients generate millions in sales. Each title comes with a practical takeaway you can apply right away.
Here’s what you’ll learn:
💡 Atomic Habits – James Clear: Build small, repeatable habits that compound into massive business growth.
💰 $100M Offers – Alex Hormozi: Create irresistible offers that make customers feel silly saying no.
🌍 The 4-Hour Work Week – Tim Ferriss: Simplify, automate, and outsource to reclaim time and focus on what matters.
🧠 Influence – Robert Cialdini: Master the six psychological triggers of persuasion that drive more sales.
📖 Think of this as your entrepreneur’s reading list — ten books that can sharpen your strategy, boost productivity, and build long-term growth.
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🧠 Ever wondered why some websites make you instantly want to click “Buy Now” — while others make you want to leave?
It’s not design. It’s psychology.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 7 psychological website tactics that use the power of social proof to turn visitors into customers — backed by proven marketing science and real-world results.
Here’s what you’ll learn:
😀 Happy customer images – Why showing real people triggers the “if they did it, I can too” effect.
⭐ Testimonials & reviews – How to make reviews more persuasive with names, faces, and live Trustpilot or Google embeds.
👀 Human faces & eye direction – Why photos of people looking toward your call-to-action buttons boost clicks.
💷 Pricing psychology – Anchoring, loss aversion, and value framing — simple tweaks that make your pricing more persuasive.
🟢 Call-to-actions (CTAs) – How to make them consistent, clear, and action-driven so people actually click.
⏳ Scarcity & urgency – How to ethically use “only a few left” or “offer ends Friday” to increase conversions without damaging trust.
🔒 Trust signals – From security badges to “As Seen In” logos, discover what instantly reassures customers that your business is credible.
🎯 You’ll walk away with a clear checklist of 7 website psychology hacks you can apply today — all easy, ethical, and proven to drive more sales.
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Expanded Keywords for search: social proof marketing, website psychology tips, conversion rate optimisation UK, how to increase website sales, psychological triggers for buying, pricing psychology, loss aversion marketing, anchoring strategy, ethical urgency marketing, trust signals website, testimonials that convert, website call-to-action optimisation, UK local business marketing, behavioural marketing principles, small business website tips, proven CRO strategies.
⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.
In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.
Here’s what you’ll learn:
📉 Scarcity (Limited Stock) – Why people value what feels rare, and how cafés, shops, and service providers can use limited runs, seasonal exclusives, or “only 10 spots left” offers.
⏳ Urgency (Deadlines) – How to push action with flash sales, early-bird booking cut-offs, and “only available this month” promotions.
🔥 FOMO (Fear of Missing Out) – How to leverage social proof and exclusivity by showcasing customer numbers, sold-out products, and real user-generated content.
📚 We’ll also share three powerful books every business owner should read to master these tactics:
Influence by Robert Cialdini
How to Price Your Platypus by David Abbott
$100m Offers by Alex Hormozi
👉 If you’ve ever struggled to get customers off the fence, this episode gives you a practical playbook for turning hesitation into sales — without feeling manipulative.
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💡 Most local businesses panic about not having enough customers. But what if the real secret isn’t chasing more — it’s building deeper loyalty with just a small circle of true fans?
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit unpack Kevin Kelly’s famous 1,000 True Fans model — and show you exactly how it applies to cafés, shops, trades, and service businesses across the UK.
Here’s what you’ll learn:
🔑 What a “true fan” really is – and why you don’t need thousands of customers to build a six-figure income.
📈 The maths behind the model – 1,000 fans × £100, or 100 fans × £1,000… the flexibility that makes this work for any business.
🏪 Why it works locally – predictable revenue, resilience in tough times, premium pricing potential, and word-of-mouth that scales.
🛠 Step-by-step: how to build your true fan base – from personalising experiences and creating fan-only offers, to cultivating community and rewarding advocacy.
📚 Case study: Hilltop Books & Coffee – how one small café-bookshop built a “Readers’ Circle” fan club, insider evenings, and a subscription box to turn 75 loyal customers into their strongest asset.
✅ Actionable takeaways – a 90-day roadmap to identify your top fans, set up a simple “fan club,” and run your first members-only event or offer.
⚡ The truth? Success isn’t about being everywhere for everyone — it’s about being everything to the right few. Build your 1,000 true fans, and you’ll build a business that lasts.
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Expanded Keywords for search: 1,000 true fans model, Kevin Kelly 1,000 true fans, local business marketing UK, customer loyalty strategies, how to build superfans, customer retention tips, small business recurring revenue, fan-based marketing, community building for local business, customer advocacy programs, subscription box ideas for small business, word of mouth marketing, repeat customer growth, sustainable business income strategies, local business success stories.
🤖 AI is no longer optional — it’s becoming the backbone of how small businesses compete. The good news? You don’t need a huge budget or a tech team to use it.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal 9 AI tools that every small business should be using in 2025 to market smarter, save hours, and grow faster.
Here’s what you’ll learn:
🎵 Suno – www.suno.ai – Create copyright-free background tracks & jingles for ads, videos, and podcasts.
📊 Gamma – www.gamma.app – Build polished investor decks, proposals, or training slides in minutes.
🎨 Canva AI – www.canva.com/ai-tools – Instantly design ad graphics, logos, and social posts with smart templates.
💬 ChatGPT / GPT-5 – chat.openai.com – Brainstorm blogs, FAQs, email campaigns, and customer copy in seconds.
🎥 Creatify.ai – www.creatify.ai – Repurpose content into short viral-ready video clips.
📖 Scribe – www.scribehow.com – Auto-generate process docs & staff training guides from screen recordings.
📝 Fireflies.ai – www.fireflies.ai – Record, transcribe, and summarise meetings without replaying calls.
✍️ GrammarlyGO – www.grammarly.com/grammarlygo – Rewrite emails and proposals in the perfect tone instantly.
⚡ Zapier AI – www.zapier.com/ai – Connect tools and automate workflows with personalised triggers.
💡 You’ll also hear real-world examples — from plumbers writing FAQs, to cafés responding to customers, to shops creating seasonal campaigns without hiring a designer.
👉 If you’ve been waiting to try AI but didn’t know where to start, this episode gives you a ready-made toolkit to put into action today.
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Expanded Keywords for search: AI tools for small business, best AI apps 2025, Suno AI music, Gamma AI presentations, Canva AI design, ChatGPT for local businesses, GPT-5 business use cases, AI video tools, creatify.ai, AI for meeting notes Fireflies.ai, Scribe AI process docs, GrammarlyGO business writing, Zapier AI automation, AI marketing for UK small businesses, AI workflow automation, practical AI for entrepreneurs, how small businesses use AI, AI digital marketing 2025.
📱 Ding! You just got a notification. But what if that little ping was more than noise? What if it was proof your business is becoming part of your audience’s daily routine?
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal why posting every single day on social media is one of the most powerful — and affordable — ways to grow your business.
Here’s what you’ll learn:
💬 Humanise your brand & build trust – Show personality, not polish, and connect with customers like never before.
⚡ Algorithm authority – Why daily posters get pushed further, faster (without paying more for ads).
📊 Real-time market research – How daily posts reveal exactly what your audience wants.
🤝 From followers to community – Why consistency creates loyalty, not just likes.
🧠 Stay top-of-mind – Be the first brand customers think of when it’s time to buy.
🔥 With stories from Wendy’s roasting tweets to Aldi vs Lidl memes — plus examples from local barbers, tradespeople, cafés, and even MMA clubs — you’ll see how any business can turn daily posting into sales.
👉 Whether you’ve got 200 followers or 200,000, this episode will show you why consistency beats creativity — and how showing up daily makes customers show up for you.
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Expanded keywords for search: daily social media posting, social media marketing for small businesses, content marketing consistency, social media growth strategies, how to grow a business with social media, daily content creation tips, local business social media strategy, turn followers into sales, algorithm hacks for Instagram Facebook TikTok, community building on social media, brand trust through content, social media notifications and marketing psychology, posting daily for engagement, UK small business marketing podcast.
📸 Tired of blurry selfies, awkward stock photos, or AI images with six fingers? Google’s latest AI update — Gemini 2.5 ‘Banana’ — might finally change the game for small businesses.
In this episode of The Marketing Podcast for Local Businesses, Adam Niazi & Josh Hamit reveal how Gemini Banana can save you thousands in photography costs while making your brand look sharper online.
Here’s what you’ll hear:
🔧 The photo problem in local marketing – why stock images hurt your credibility and pro photos cost too much.
🍌 What Gemini Banana actually does – background swaps, outfit changes, seasonal updates, and product placement that still look 100% real.
🏪 Real business use cases – from cafés creating seasonal lattes to plumbers generating polished headshots without a studio.
⚡ How Gemini compares to ChatGPT, Midjourney, and DALL·E – and why it’s faster, more realistic, and more “business-ready.”
⚖️ The ethical angle – how to use AI photos responsibly without misleading your customers.
👉 If you’ve ever wished you had a professional photographer on call 24/7 — this might be the closest thing to it.
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⚠️ Your competitors could already be using GPT-5 to outthink, outsell, and out-market you and you wouldn’t even know it.
This isn’t “just another ChatGPT update.” GPT-5 is the moment AI stops being a tool… and starts acting like your business partner.
In this in-depth episode, Adam Niazi & Josh Hamit reveal exactly what makes GPT-5 different from GPT-4, GPT-3.5, and every version before it and why businesses that act now will have a serious edge.
Here’s what you’ll hear:
🧠 Next-level reasoning power – How GPT-5 can take a single goal and map out every step without endless prompts.
📌 Real-world examples – From cafés to wedding venues, how GPT-5 can run entire marketing campaigns.
💾 Long-term memory & context awareness – Why it can now remember your brand, tone, and offers across sessions.
📸 Multi-modal superpowers – How it analyses images, PDFs, spreadsheets, and documents simultaneously.
📚 Massive context window – How it can process an entire website or product catalogue in one go.
💬 Human-like adaptability – How it matches your voice for customer service, sales copy, or social media.
🤖 Agent-style autonomy – How it tackles multi-step projects and improves results without your constant input.
⚡ If you want AI to work with you instead of for you, this is the must-listen episode to get ahead before your competitors do.
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🤖 Your website could be recommended by ChatGPT, quoted by Perplexity, or summarised by Google’s AI Overviews and you might never know it happened.
No alert. No traffic report. No form submission.
In this eye-opening episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how AI is quietly shaping the future of online visibility and why traditional SEO tracking is no longer enough.
What You’ll Learn:
✅ What "AI visibility" actually means and how it differs from rankings
✅ Why AI tools like ChatGPT and Perplexity don't use backlinks, they use trust signals
✅ How to test if AI mentions your business — and what to do if it doesn’t
✅ Real-world examples of AI audits exposing visibility gaps
✅ Tools and techniques to improve your chances of being quoted, cited, or recommended by AI
You’ll also get a behind-the-scenes look at how AppearInAI.com helps UK businesses show up in AI tools without relying on ads or expensive backlink campaigns.
This episode isn’t just about SEO. It’s about surviving the shift to AI-led discovery.
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🎯 Keywords (for blog/podcast SEO): AI SEO tracking, how to track AI mentions, ChatGPT visibility audit, Perplexity SEO, Google AI Overviews tracking, AI optimisation tools, structured data for AI, schema markup SEO, prompt testing for AI, how to be mentioned in ChatGPT, AI search engine optimisation, local business AI visibility UK, AppearInAI.com audit, future of SEO 2025, AI performance analytics
🚫 If your landing page is rubbish, it doesn’t matter how much traffic you’re getting — you’re not building a business, you’re building a dead end.
In this no-fluff episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the anatomy of a landing page that actually converts — turning browsers into buyers, clicks into calls, and traffic into leads.
From getting your strategy right before touching a single design element, to making your CTA impossible to miss — this episode gives you the blueprint used by high-converting websites across the UK.
What You’ll Learn:
✅ The one goal your page needs before you write a word
✅ Why your offer matters more than your logo — and how to make it irresistible
✅ Real examples of landing page offers that triple conversion rates
✅ The science of visual hierarchy, mobile-first design, and instant trust
✅ What trust signals, stats, and local cues boost enquiries
✅ How to avoid the most common landing page mistakes that destroy leads
✅ 5 bonus “conversion boosters” that work on any local business site
Whether you're a builder, a barber, or a bookkeeping firm — this episode will help you turn your website into your best-performing salesperson.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
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🎯 Keywords (for blog/podcast SEO): landing page optimisation, local business marketing UK, how to get more leads, conversion rate tips, small business website design, high converting web pages, website trust signals, CTA design tips, mobile-first design UK, how to write a landing page, local service business marketing, UK SEO podcast, Alex Hormozi value equation, landing page audit, small business CRO UK
What if you could double your enquiries, triple your conversions, and make your phone ring more — all without changing your prices or spending more on ads?
In this episode, we break down the exact formula behind creating offers so powerful, so valuable, and so low-risk that your ideal customer would feel stupid saying no.
Using frameworks made famous by Sabri Suby (Sell Like Crazy) and Alex Hormozi ($100M Offers), we show you how to ethically engineer desire and remove objections — even in a crowded or price-sensitive market.
Here’s what you’ll learn:
🎯 The psychology behind what makes an “irresistible” offer
🔥 How to use Hormozi’s Value Equation to boost perceived value and reduce friction
🧲 Why most local businesses are actually repelling customers with vague offers — and how to fix it in one sentence
💸 How to build urgency and scarcity without sounding like a scam
🧠 Real-world examples of high-converting offers in industries like trades, beauty, education, fitness, and more
Whether you’re a plumber, dentist, gym owner, or agency — this episode gives you the step-by-step method to create offers that convert like crazy.
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💰 Want to grow your revenue by up to 25% — without a single new customer?
In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.
Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.
What You’ll Learn:
✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing
✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it
✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions
✅ When premium pricing increases sales instead of reducing them
✅ The power of bundling to boost perceived value without discounts
✅ How dynamic pricing can maximise revenue — even for local services
Real-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)
Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer Survey
Final Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.
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🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing
Struggling to grow your business — even though you’re working harder than ever? The problem might not be your effort… but your strategy.
In this episode of The Marketing Podcast for Local Businesses, Adam and Josh break down the four proven ways to grow your business — and when to use each one to avoid wasting time, money, and momentum.
You’ll learn:
✅ The slow-but-steady path of organic growth (and when it's too slow)
✅ How acquisition can rapidly scale your reach — if you do it right
✅ How to form smart partnerships that drive new leads and revenue
✅ What it takes to turn your business into a franchise model (and why some fail)
✅ Real-world examples from local businesses and service providers across the UK
Whether you’re a solo tradesperson or a growing agency, this episode gives you a strategic roadmap to choose the right kind of growth — for your business, your goals, and your budget.
🎯 “Think strategically, act intentionally, and you’ll build not just a business — but a real asset.”
______
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AI content is flooding the internet — but is it helping or hurting your Google rankings? In this episode, we expose the hard truth about AI-generated content vs human-written expertise — backed by recent 2024 studies.
Google’s March 2024 core update made one thing brutally clear: unhelpful AI content will sink your site. But does that mean AI tools have no place in your content strategy? Not at all. You just need to know how to use them properly.
Inside this episode:
How Google detects poor AI content (Originality.AI 2024 study)
Why human experience matters for E-E-A-T rankings
How AI tools like ChatGPT, Perplexity & Gemini select businesses to recommend
Step-by-step: How to safely use AI content tools for SEO
What local businesses must do to survive the AI search revolution
If you run a local business — SEO has changed forever. This episode gives you the facts and the exact strategy you need in 2025.
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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com
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Keywords for search (Google / ChatGPT / Gemini / Perplexity etc): Google AI content update, Google March 2024 core update, AI vs human content SEO, AI-generated content penalties, ChatGPT SEO for local business, Perplexity AI visibility, Gemini AI search ranking, Google helpful content update 2024, AI content audit tools, Originality AI study 2024, AI tools for small business marketing, local SEO in the AI era
In this episode, Adam and Josh dive into the game-changing world of AI search - where tools like Google AI Overviews, ChatGPT, and Perplexity are giving users instant answers instead of just search results.
So, when someone nearby asks, “Who’s the best plumber near me?” will the AI name your business, or your competitor?
You’ll learn:
✅ Why AI-powered search is now critical for local business visibility
✅ How to optimise your Google, Bing, and Apple listings for AI recognition
✅ The minimum review score you need to appear in ChatGPT’s recommendations
✅ The role of schema markup and structured content in getting featured
✅ How to create locally-relevant, Q&A-style content for different customer personas
✅ Where and how to build brand mentions and backlinks AI trusts
Packed with real quotes from Google, expert insights, and actionable tips, this episode gives you a step-by-step guide to getting your business featured in AI-generated answers.
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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com
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AI isn’t just changing how your business is found — it’s changing how your website is used. In this episode, Adam and Josh break down how Google’s AI Mode, ChatGPT, and other AI agents are transforming web design from visual-first to AI-first. You’ll learn why full pages are out, why passages now compete like search snippets, and why features like booking systems, pricing, and structured data are essential to stay visible. From new metrics to must-make design tweaks, this episode is your roadmap to future-proofing your website for the age of AI.
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📢 Special Offer for Listeners:Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com
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AI Mode, Google AI search, SEO podcast, web design podcast, local SEO, AI for local business, AI web design, AI and SEO, ChatGPT marketing, AI agents, Google algorithm update, zero-click search, machine-readable websites, passage-level SEO, structured data SEO, booking system optimisation, marketing for small business UK, local marketing podcast, future of SEO, AI-ready websites
Think business directories and citations are dead? Think again.
In this episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal one of the fastest, easiest, and most overlooked SEO wins in 2025: getting your business listed in high-authority directories.
These aren’t spammy link farms—they’re trusted platforms like Google Business Profile, Apple Maps, Yelp, and niche-specific directories your competitors are already using to dominate search results.
You’ll discover:
✅ Why business directories still matter in Google’s local ranking algorithm
✅ The 4 types of directories every local business should target
✅ How to find powerful, underused directories your competitors are on
✅ The biggest directory mistakes to avoid (and how to fix them)
✅ A 7-day action plan to improve your local SEO—without spending a penny on ads or content
Whether you’re a plumber, clinic, agency, or café—this episode will help you get found faster, rank higher, and build trust with both Google and real customers.
💬 “It’s so easy, my 99-year-old grandma could do it.” – Adam
🎧 Tune in now and unlock the secret link-building strategy hiding in plain sight.
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FREE Top UK Business Directories for Free Backlinks in 2025: https://marketing-podcast-local-businesses.com/top-uk-business-directories-for-free-backlinks-in-2025/
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📢 Special Offer for Listeners:
Claim 20% off Website Design or SEO services! Just mention ‘PODCAST20’ when you get in touch:
📧 Adam (Web Design): hello@websitedesigners.london | 🌍 www.websitedesigners.london
📧 Josh (SEO): hello@improvemysearchranking.com | 🌍 www.improvemysearchranking.com
🔎 Search Everywhere Keywords:
UK business directories, local SEO strategies 2025, free backlink tips, citation SEO tools, digital marketing podcast UK, how to rank on Google Maps, SEO tools for small business, local SEO tips UK, high DA directory backlinks, SEO for tradespeople, how to boost website traffic, white label SEO tips, Hike SEO comparison, Search Atlas insights, SEO software for agencies