In this episode, Adam and Josh dive into 10 marketing hacks that are so clever, they almost feel like they should be illegal—but they’re completely legitimate!
From geo-fencing ads that target your competitor’s customers, to leveraging public data for lead generation, and turning negative reviews into positive PR—these powerful strategies are guaranteed to give your business a competitive edge.
Whether it’s spying on competitors’ ads or using limited-time offers to create urgency, these tricks will help you outsmart the competition, boost engagement, and drive more revenue.
Don’t miss out on these game-changing marketing insights—listen now!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
What if one proven strategy could generate £1 million for your business in just 12 months? In this episode, we unveil the powerful secret behind skyrocketing your revenue through Local SEO.
Whether you’re running a construction business, beauty brand, or any local service, this method is transforming businesses and dominating markets.
🛠️ Key Highlights:
How Local SEO turns traffic into revenue. The power of location-specific landing pages to rank higher on Google. Step-by-step tips to create high-converting local content. Real-world examples: £1 million added to a construction business, 65,000 visitors for a window cleaning service, and more. Advanced strategies like local backlinks, Google My Business, and schema markup.Hosted by SEO experts Josh from Improve My Search Ranking.com and Adam from Website Designers London, who’ve collectively helped businesses generate over £200 million in sales.
💡 Whether you’re new to Local SEO or looking for actionable insights to dominate your market, this episode is packed with proven tactics to drive growth.
Tune in now to discover how to rank higher, attract local customers, and own your market before the competition catches up. Don’t forget to subscribe and leave a review! 🚀
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Did you know there’s a social media platform with over 10 million active users in the UK, yet most marketers are barely using it? 🤔 Spoiler alert: it’s not just for recipes or DIY projects.
In this episode, hosts Adam and Josh reveal why this platform is a hidden goldmine for businesses, especially in industries like e-commerce, home decor, fashion, food, and travel. With its high purchase intent, evergreen content lifespan, and lower ad costs, Pinterest is the platform you’ve been overlooking—but shouldn’t.
🎯 Here’s what you’ll learn in this episode:
Why overlooked platforms are goldmines for engagement and conversions. The secrets behind the platforms 450+ million active users and how to tap into this audience. A step-by-step guide to setting up a business account, optimizing your profile, and creating high-converting pins. How to use Pinterest’s SEO tools to make your content discoverable and drive long-term traffic. Proven strategies for leveraging Ads to boost your results without breaking the bank.👩💼 Who is this episode for?
Whether you’re a small business owner, a marketer looking for untapped opportunities, or a brand ready to diversify your strategy, this episode will show you how to make Pinterest your secret weapon for growth.
💡 About the Hosts:
Adam, founder of Website Designers London, leads one of the UK’s top 1% online marketing agencies, helping businesses generate tens of millions of pounds in revenue. Josh, founder of Improve My Search Ranking, a specialist SEO agency in London, has helped over 400 businesses drive £200+ million in sales.📌 Don’t miss out on the platform that could skyrocket your business while your competitors sleep on it. Tune in now and discover how to dominate Pinterest like a pro!
🔗 Subscribe, review, and share this episode with your network to spread the word. Let’s grow together!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.
📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies.
But what does this have to do with your business? EVERYTHING.
In this bonus episode, we break down:
✅ What Strategic Drift is – How leaders and businesses lose touch with changing realities.
✅ How Zelensky’s war strategy is being impacted by shifting global alliances, and what this teaches businesses about adaptation.
✅ How businesses like Blockbuster, Kodak, and Nokia failed – Real-world examples of ignoring industry changes and paying the price.
✅ The 4 Stages of Strategic Drift – From subtle early warning signs to full-blown crisis mode.
✅ What Local Businesses MUST do NOW – Digital marketing, SEO, and business strategies to avoid irrelevance.
💡 The harsh reality? Whether you’re a global leader, a tech giant, or a local coffee shop, ignoring external changes leads to disaster. The smartest businesses adapt BEFORE they’re forced to.
🎧 Listen now to learn how to avoid Strategic Drift and keep your business ahead of the curve.
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🔥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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Keywords:
Strategic Drift, Ukraine war, Russia-Ukraine conflict, Zelensky strategy, Trump foreign policy, NATO funding, business failure, adapting to change, small business marketing, marketing podcast, SEO for small businesses, Google rankings, website optimization, local business growth, digital transformation, Trump isolationism, global economics, business survival strategy, PPC advertising, innovation in business, leadership mistakes, marketing trends, small business podcast, geopolitical impact on business.
Want to know the fastest way to lose customers and stall your business growth?
Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect.
In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust.
Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business blunders. Here’s what you’ll learn:
1. Lack of Clear Vision and Direction
Just as Starmer’s cautious approach has left the public confused, businesses without a bold, defined mission can lose customer interest. Learn how to craft a clear vision that inspires loyalty and excitement.
2. Over-Promising and Under-Delivering
From flip-flopping policies to unmet expectations, Starmer’s struggles highlight why credibility is everything. Discover how to set realistic promises and consistently deliver to build trust and reliability.
3. Appeasing Everyone, but Pleasing No One
Trying to appeal to everyone often results in a lack of identity. We’ll discuss how businesses can avoid this trap by narrowing their focus, defining their niche, and connecting deeply with a specific audience.
4. Failure to Take Risks or Innovate
Starmer’s risk-averse style has led to missed opportunities. For businesses, this means falling behind the competition. Find out why embracing calculated risks and experimenting with new ideas is essential for staying relevant.
5. Weak Communication and Inconsistent Messaging
Inconsistent messaging has plagued Starmer’s leadership and is equally damaging in business. Learn how to build a strong, consistent brand voice that keeps your audience engaged and loyal.
Using Starmer’s political challenges as a lens, this episode dives into actionable insights to help your business avoid the same pitfalls. If you’re ready to step out of the safe zone, define your mission, and innovate with confidence, this episode is a must-listen.
🎙 Don’t miss it—subscribe now to stay ahead in business! Have feedback or stories of your own? Leave a review or connect with us online!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
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Keywords:
Keir Starmer leadership lessons, business mistakes to avoid, how to lose customers, business communication tips, customer loyalty strategies, brand identity mistakes, innovation in business, taking risks in business, niche marketing strategies, over-promising in business, consistent branding tips, local business podcast.
Love him or loathe him, Donald Trump’s communication style is impossible to ignore.
Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business.
In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention.
Here’s what we cover:
Clear and Simple Messaging: Create memorable slogans, use jargon-free language, and reinforce your brand through repetition. Emotional Appeal: Tap into your audience’s emotions by addressing their pain points and desires. Boldness and Confidence: Showcase unwavering belief in your product or service to build trust and authority. Leveraging Curiosity (Without the Drama): Use intriguing campaigns and curiosity-driven headlines to spark interest and drive engagement. Storytelling and Relatability: Share authentic stories about your business and customers to foster deeper connections. Targeting Your Core Audience: Focus on what matters most to your ideal customers, tailoring your messaging for maximum impact. Repetition and Consistency: Keep your message consistent across all platforms to build brand recognition. Mastering Social Media: Engage directly with your audience using platforms like Instagram, Facebook, and TikTok.This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader.
From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry.
🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online!
Keywords:
Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Your new web-page is live—what’s next? In this episode, Adam and Josh reveal three essential steps to turn your page into an SEO powerhouse:
1️⃣ Boost its authority with strategic internal links.
2️⃣ Promote like a pro through social media, backlinks, and more.
3️⃣ Track performance and optimise to keep improving.
Whether you’re targeting “Loft Conversions Mayfair” or any other keyword, these simple yet impactful strategies will help your page climb the rankings and drive real results. Join us to learn how to make your SEO work smarter for your business!
Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.
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Resources:
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
🚀 Thinking about building your own business website with Wix, Squarespace, Webflow, or GoDaddy's website builder? It sounds like a cost-effective, hassle-free solution—but is it the right choice for your business?
In this episode, Adam and Josh dive deep into the world of DIY website builders, breaking down their real-world advantages and limitations. While these platforms promise an easy setup, stunning designs, and affordability, the reality might not be as straightforward.
🔹 Wix – Simple but at a cost
🔹 Squarespace – Beautiful templates, but is it flexible enough?
🔹 Webflow – Advanced design control for those who dare
🔹 Weebly, GoDaddy, WordPress.com, Zyro – Ranked & Reviewed
🔹 Why DIY builders struggle with SEO
🔹 Should you invest in a professionally built website instead?
💡 Whether you're a small business owner, startup founder, freelancer, or entrepreneur, this episode will give you the honest pros and cons so you can decide whether a DIY website builder or a custom-built website is the best path for your business growth.
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📩 Exclusive Offer: Get 20% OFF Website Design & SEO services!
Quote 'PODCAST20' and contact:
📌 Adam (Website Design): hello@websitedesigners.london | www.websitedesigners.london
📌 Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
🎙️ Listen now to avoid costly website mistakes & make the right choice for your business!
Wix vs Squarespace for business, best website builders for SEO, DIY website builder comparison, Webflow vs WordPress, small business website platforms, Weebly vs Wix, eCommerce website builders 2024, SEO for DIY websites, professional website vs DIY, best website platform for local businesses, digital marketing tips for small businesses.
Welcome back to Part 2 of The Journey of a Keyword, where we uncover the steps to turn a keyword into a traffic-driving powerhouse. In this second episode of the series, we’re diving into Step 2: Setting Up Keyword Tracking and Step 3: Creating and Optimising the Page.
Here’s what you’ll learn in this action-packed episode:
Tracking keywords is the foundation of any successful SEO strategy. Without it, you’re operating in the dark. Learn how to:
Targeting a keyword isn’t enough—you need a perfectly crafted page to match. We’ll guide you through:
Whether you’re launching a brand-new keyword or improving an existing one, this episode gives you the tools and insights to create a page that stands out on Google and resonates with your audience.
🎙 Don’t miss out—subscribe for more episodes on building a winning SEO strategy. Got questions or feedback? Leave a review or reach out—we’d love to hear from you!
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Imagine searching for “YOUR KEYWORD” on Google and seeing your competitors dominate the top spots. Ever wonder how they got there? It’s not magic—it’s SEO.
In this episode, Adam and Josh take you on a journey, following a single keyword from idea to first-page ranking. You’ll learn how to:
1️⃣ Choose the right target keyword aligned with your business goals.
2️⃣ Research variations and analyse search volume for maximum impact.
3️⃣ Turn a simple keyword into a powerful traffic and sales generator.
If you’ve ever felt like SEO is a mystery, this is your roadmap to clarity and success. Tune in to start transforming your local business with smart, actionable SEO strategies!
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Keywords:
keyword tracking tools, how to track keywords, keyword optimisation, SEO for local businesses, page optimisation for SEO, loft conversions Mayfair SEO, creating SEO content, tracking keyword performance, local business SEO podcast, marketing strategies for small businesses, optimizing for Google rankings
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
This episode explores how ChatGPT can transform local business marketing by saving time, cutting costs, and enhancing communication. Hosts Adam and Josh highlight five practical uses: creating social media content, writing emails, handling customer service, boosting SEO, and promoting events. They share tips like being specific with prompts, editing for personalisation, and reflecting local culture.
A real-life example features a coffee shop using ChatGPT for Instagram posts, newsletters, and blog content, showcasing its potential to streamline operations and free up time. Listeners are encouraged to try ChatGPT and access resources for getting started.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Ready to take your local business to the next level in 2025? The digital marketing landscape is evolving faster than ever, and the strategies that worked yesterday may not cut it tomorrow. In this episode, we’ll unpack the top trends shaping the future of local business marketing and give you actionable tips to stay ahead of the curve.
Here’s what you’ll learn:
Live Social Media Shopping
Imagine turning casual viewers into instant customers during live streams on Instagram, Facebook, or TikTok. We’ll break down why live shopping is a must-have strategy for local businesses, how to drive engagement and impulse purchases, and tips for scheduling and promoting your live sessions effectively.
AI in Content Creation
Save time and connect with your audience like never before with AI-powered content tools. From blogs and social posts to video production and even virtual influencers, AI is revolutionizing how businesses communicate. We’ll share how to use AI tools to personalize content, boost relevance, and even streamline customer service with AI-driven chatbots.
“Interest-Driven” Social Media Algorithms
Social platforms like TikTok are reshaping how content is discovered, prioritizing user interests over followers. We’ll show you how this levels the playing field for small businesses, how to create content that resonates with niche audiences, and how to use hashtags and trends to maximize your reach.
These trends aren’t just industry buzzwords; they’re powerful opportunities to grow your business, reach new customers, and boost sales. Whether you’re a seasoned entrepreneur or just starting out, this episode is packed with practical tips and insights to help you stay competitive in 2025.
🎙 Subscribe now to stay updated on the latest strategies for local business success! Have a question or success story to share? We’d love to hear from you—leave a review or reach out today!
2025 digital marketing trends, local business marketing tips, live social media shopping, AI content marketing, social media algorithms 2025, small business growth strategies, future of marketing, digital marketing podcast, local business SEO, TikTok marketing for small businesses, AI-driven content tools, social media tips for businesses.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Josh and Adam wrap up their four-part series on ranking in AI-powered search results with a focus on making your website AI-friendly. As AI tools like ChatGPT gain momentum, ensuring your website is optimised for these platforms is crucial for local businesses.
Key takeaways:
This episode provides actionable advice to improve your website’s AI compatibility, boosting your visibility in ChatGPT and other AI-driven searches. Don’t miss this conclusion to an insightful series!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
Adam and Josh dive into how local businesses can create content that ranks in AI-powered search results like ChatGPT. As AI tools like ChatGPT increasingly shape how people search for information, businesses must adapt their content strategies to stay visible and competitive.
Key takeaways:
These actionable tips will help your business create AI-friendly content that resonates with customers and increases visibility.
Don’t miss this episode to learn how to stay ahead in the AI revolution!
Josh and Adam dive into how local businesses can optimise their online presence to rank higher in AI-powered search results like ChatGPT and Google Gemini. With AI search engines gaining traction as alternatives to Google, they outline actionable steps to ensure your business stands out.
Key topics include:
This episode is packed with practical tips to help local businesses thrive in the era of AI search. Tune in to learn how to stay ahead of the competition!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
In this episode, Josh and Adam explore how AI-powered search, like ChatGPT and Google Bard, is transforming the way customers find local businesses. They break down key concepts like natural language processing, entity recognition, and relevancy scoring, and explain how these tools provide more precise, conversational, and targeted search results than traditional search engines.
The discussion covers how AI search works, why it's crucial for local businesses to optimise their online presence, and the rising influence of tools like ChatGPT, which already has over 200 million weekly users. Josh and Adam share actionable insights on boosting visibility in AI search and preparing for the future of digital marketing.
This is the first episode of a four-part series. Tune in to learn how to make your business AI-ready and stay ahead in the evolving marketing landscape.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
In this episode, Josh and Adam dive into the pros and cons of Facebook Ads and SEO as marketing strategies for local businesses. Which is the better choice? What works best for a tight budget? How do these strategies compare for service-based businesses versus local shops on the high street? Drawing on years of experience running two of the UK’s top online marketing agencies, we break down the details and share our expert recommendations.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
In this episode, "Know Your Audience: Mastering Target Market Strategies," the hosts, Adam and Josh, guide listeners through the essentials of identifying and understanding their target market.
Key Takeaways:
Defining Your Target Market: Understand demographic (age, gender, income) and psychographic (interests, values, lifestyles) factors. Analyse current customers to identify common characteristics.
Researching Your Market: Use surveys, social media insights, and feedback to gather deeper knowledge about your audience's needs and preferences.
Marketing to Your Target Audience: Tailor your marketing strategy to reach your target audience using specific channels and content that align with their values and interests.
Adapting and Evolving: Stay updated with market trends and be ready to adjust your strategies as your audience's behaviour and needs change.
The episode emphasises ongoing learning, adaptation, and engagement for effective marketing.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
In this episode of 'Red Flags When Hiring a Web Design Agency,' we highlight the key warning signs to watch for when selecting an agency to create or redesign your website.
Making the wrong choice can lead to costly delays and subpar results, so it’s crucial to recognise these red flags early in the process.
In this episode, we explore:
By the end of this episode, you'll be equipped with the knowledge to confidently choose a trustworthy web design agency, steering clear of potential pitfalls that could derail your project.
Don’t miss this essential guide to hiring the right web design partner. Tune in now!
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
In this third part of the "What to Expect When Hiring a Web Designer" series, Adam and Josh cover:
Timeline and Project Management: Emphasising realistic timelines for web design projects.
Design Process and User Experience (UX): Discussing how agencies create designs using wireframes and prototypes, the importance of user-focused and mobile-responsive designs, and comparing custom designs to pre-built templates.
Content Creation and Integration: Outlining who is responsible for creating content, the role of copywriting, images, and videos, and the significance of SEO-friendly content for effective website structure.
The episode provides practical insights into working with web designers for a successful project.
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For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
Adam for Website Design: hello@websitedesigners.london | www.websitedesigners.london
Josh for SEO: hello@improvemysearchranking.com | www.improvemysearchranking.com
