⚡ Ever noticed how “Only 2 left” or “Sale ends tonight” suddenly makes you want to buy? That’s not a coincidence — it’s psychology.
In this episode of The Marketing Podcast for Local Businesses, Adam & Josh break down scarcity, urgency, and FOMO (Fear of Missing Out) — three of the most powerful marketing triggers — and show you exactly how to use them ethically to boost sales for your small business.
Here’s what you’ll learn:
📉 Scarcity (Limited Stock) – Why people value what feels rare, and how cafés, shops, and service providers can use limited runs, seasonal exclusives, or “only 10 spots left” offers.
⏳ Urgency (Deadlines) – How to push action with flash sales, early-bird booking cut-offs, and “only available this month” promotions.
🔥 FOMO (Fear of Missing Out) – How to leverage social proof and exclusivity by showcasing customer numbers, sold-out products, and real user-generated content.
📚 We’ll also share three powerful books every business owner should read to master these tactics:
Influence by Robert Cialdini
How to Price Your Platypus by David Abbott
$100m Offers by Alex Hormozi
👉 If you’ve ever struggled to get customers off the fence, this episode gives you a practical playbook for turning hesitation into sales — without feeling manipulative.
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💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.
Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london
Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
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