💡 Ever launched something thinking customers would flood in, only to realise no one’s watching?
That was Adam when he launched Start Smarter, a side project that began with a uni friend, nearly failed, and later sold for five figures.
In this behind-the-scenes episode of The Marketing Podcast for Local Businesses, Josh flips the script and interviews Adam about the full journey, from £50 shares to a five-figure sale.
🎙️ They unpack:
🚀 The Early Days: launching Start Smarter at university, juggling studies, and learning the hard way that “build it and they will come” is a myth.
📉 The Struggle Years: long nights, failed plans, and the brutal gap between a business plan and reality.
🤝 The Split: buying out a 50% stake for £50 when we all thought it was over.
💡 The Turning Point: how content, systems, and persistence quietly turned the business profitable.
💰 The Exit: selling for five figures and what that moment taught Adam about patience, purpose, and value.
🎯 This episode isn’t about overnight success, it’s about the long game.Persistence, small wins, and knowing when to hold your nerve.
If you’ve ever built something that didn’t go as planned, this one will hit home.
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💥 Exclusive Listener Offer:Get 20% off Website Design or SEO services when you quote ‘PODCAST20’.
Adam (Web Design): hello@websitedesigners.london | www.websitedesigners.london
Josh (SEO): hello@improvemysearchranking.com | www.improvemysearchranking.com
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Keywords: business journey, startup lessons, side hustle to sale, selling a business UK, university startup story, small business exit, Start Smarter case study, entrepreneurship lessons, local business podcast, UK marketing podcast.