Pricing Psychology: The Secret to Charging More & Selling Faster

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The Marketing Podcast for Local Businesses

62 episodes

3 days ago

Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.

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Pricing Psychology: The Secret to Charging More & Selling Faster

The Marketing Podcast for Local Businesses

16 minutes 18 seconds

1 week ago

Pricing Psychology: The Secret to Charging More & Selling Faster

💰 Want to grow your revenue by up to 25% — without a single new customer?

In this powerful episode of The Marketing Podcast for Local Businesses, Adam and Josh reveal how small changes in your pricing strategy can lead to massive profit gains. Backed by research from MIT, Harvard Business Review, and McKinsey, you’ll learn why most local businesses are leaving money on the table — and how to fix it.

Whether you’re a tradesperson, personal trainer, wedding photographer, or run an agency — this episode will show you how to charge what you’re worth (and more), without scaring customers away.

What You’ll Learn:

✅ Why value-based pricing is up to 25% more profitable than cost-plus pricing

✅ How “anchor pricing” tricks the brain — and why Apple, gyms, and builders use it

✅ The science behind “charm pricing” (£49 vs £50) and how it impacts conversions

✅ When premium pricing increases sales instead of reducing them

✅ The power of bundling to boost perceived value without discounts

✅ How dynamic pricing can maximise revenue — even for local services

Real-World Examples:– iPhones and kitchen quotes– Personal trainers, wedding photographers, and local dog groomers– Bundles that sell themselves (without ever using “10% off” again)

Data-Backed Insights From:📚 MIT Sloan Management Review📚 Journal of Consumer Research📚 Harvard Business Review📚 McKinsey & Co📚 PwC Global Consumer Survey

Final Thought: If your pricing feels like guesswork — this episode is your wake-up call. Don’t just pick a price. Design it strategically to reflect your brand, your value, and your ideal customer.

💡 Want even more actionable tips?

For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:

📩 Adam for Website Design: adam@websitedesigners.london | www.websitedesigners.london

📩 Josh for SEO: josh@improvemysearchranking.com | www.improvemysearchranking.com

🎯 Keywords: pricing strategy, value-based pricing, how to price a product, pricing psychology, price anchoring, charm pricing, service pricing tips, pricing mistakes, bundling, small business UK, how to charge more, dynamic pricing, customer pricing behaviour, HBR pricing, McKinsey pricing, 2025 small business pricing