AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
All content for The Marketing Lawcast is the property of Jennifer Goddard & James Campbell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
James Campbell, Chief Growth Officer of Integrity Marketing Solutions, shares how estate planning and elder law attorneys with multiple office locations can overcome unique SEO challenges and dominate search results in every market they serve. Discover the three-pillar approach to building a sustainable SEO empire that turns each office into a thriving revenue engine. ✅ Why SEO doesn’t scale automatically when you open new offices ✅ How many firms rank for their main office but leave satellit...
Valerie Peterson, CEO of Atticus, shares how attorneys can build law firms that not only grow profitably but also support the kind of balanced, fulfilling lives every lawyer deserves. Discover how Valerie’s journey, from practicing law to leading two national organizations, shaped her vision for helping attorneys master both business excellence and personal well-being. In this episode, she breaks down the three pillars of long-term success, highlights common mistakes that hold firms back, and...
What happens when the CEO of a national marketing agency is diagnosed with one of the rarest—and deadliest—forms of breast cancer? In this powerful solo episode, IMS CEO Jennifer Goddard shares the deeply personal story of how she walked away from her business overnight, fully expecting the worst… and instead watched her team lead it to new growth. Jennifer opens up about: The moment she discovered something was wrong—and the terrifying prognosis that followedHow she made the radical decision...
Estate planning attorney Sedric Collins shares how he built Legacy One Law Firm—where estate planning meets entertainment and intellectual property law to create dynamic, client-centered legal solutions. Discover how Sedric’s background in music and personal experiences witnessing the consequences of poor estate planning inspired him to reimagine the client experience—making legacy planning accessible, empowering, and deeply relational. ✅ Founded Legacy One Law to integrate estate planning (8...
In this inspiring episode, estate planning attorney Meredith Williamson shares her winding journey from litigation to founding NW Estate Law—where compassion, psychology, and elder care experience meet client-centered estate planning. Discover how Meredith’s background shaped her distinctive approach, emphasizing warmth, empathy, and deep personal connections with every client. ✅ Founded NW Estate Law after eight years in litigation and years working in elder care ✅ Focuses on making estate p...
Amber Kelly, Senior Account Executive at IMS, unveils the digital marketing strategies that are helping estate planning and elder law firms scale beyond seven figures. In this episode, you’ll learn: Why marketing estate planning services is a "two-sale process"—and how to navigate itHow our streamlined onboarding minimizes attorney time while maximizing resultsThe role of analytics, Google Search Console, and ad performance in driving smart decisionsWhy relying on a single marketing channel i...
Host James Campbell reveals proven estate planning marketing strategies to filter out leads that waste your time (tire-kickers) and attract serious clients who value your expertise and are ready to hire. He explains the difference between high-quality leads (buyers in pain) and time-wasting prospects who drain your firm's resources and confidence. Campbell also highlights these key points: • 84% of buying decisions start with an internet search - make your digital first impression count • Rea...
In this episode, James Campbell speaks with Amy Bloom from Beneficiary Liquidity Plan (BLP) about this innovative estate planning tool that provides beneficiaries immediate access to funds—typically within 24-48 hours of death—without requiring a death certificate. Unlike traditional estate plans that leave families waiting weeks or months to access assets, the BLP creates a bridge of immediate liquidity when it's needed most. The conversation reveals how the BLP works through a simple reall...
Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand how conventional methods failed her own family. Through her flat rate pricing model, ongoing support system, and dedicated funding coordinator, Amy helps growing families create estate plans that actually work when needed. • Building a practice that goes beyond document creati...
SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue increase and dominated local search results in Minneapolis. • Comprehensive case study of Stone Arch Law's marketing transformation • SEO delivers 1000% more traffic than organic social media with higher intent • Google Business Profile optimization represents 30% of local rank...
Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious prospects ready to pay premium fees. • Nearly 70% of online interactions begin with a Google search, with 84% of clicks going to just seven listings on the first page • Understanding the four types of leads: buyers in pain (urgent needs, ready to hire), buyers in power (need con...
Unlock the secrets to a thriving law practice in the digital age with insights that could redefine your firm's future. What if scaling your estate planning or elder law practice to 7-figures didn’t have to feel like navigating uncharted waters? Join me, James Campbell, as we explore how to convey empathy, confidentiality, and reliability through digital channels. In today’s fast-evolving landscape, traditional client engagement methods fall short, and reimagining your approach is crucial to s...
Are you considering a career transition from litigation to estate planning? A self-proclaimed "recovering litigator," Thomas Limón shares the challenges and triumphs of making that leap. Join the discussion as Limón and Host James Campbell explore the unique hurdles faced by attorneys in this transition—including the need to build competency in a new area of law, secure clients, and navigate the complexities of creating a thriving practice. Discover the importance of building client trust, ut...
What drives an attorney to pivot from a high-stakes litigation environment to a fulfilling career in estate planning? In today’s episode, we discuss this transformation with Attorney Thomas R. A. Limón, who candidly shares his personal journey away from the courtroom and into a space centered around family advocacy. The conversation highlights the countless hours spent in litigation versus the precious moments missed with loved ones, ultimately leading to his decision to focus on estate plann...
Unlock the secrets to crafting a successful webinar funnel with insights from Integrity Marketing clients like John McNair, who achieved nearly 600 registrations and 95 booked calls, all while maintaining a cost per lead of just $17. Discover how to sidestep common pitfalls that derail webinars and instead, learn practical strategies that ensure your success. We'll guide you through creating a compelling script using the "doctor frame," which emotionally engages your audience by illustrating ...
Unlock the secrets to transforming your webinars from mediocre to mesmerizing. Imagine your audience not just attending, but engaging and converting. On The Marketing Lawcast, James Campbell examines the art of crafting compelling evergreen webinar funnels, revealing how to sidestep common missteps that often sabotage success. Whether it's overwhelming your audience with too much information or delivering a presentation that's too bland, these pitfalls are preventable. If you're ready t...
What if you could transform your legal practice with strategic marketing that doesn't break the bank? On the Marketing Lawcast with James Campbell, we promise to show you how estate planning, elder law, and probate attorneys can maximize their marketing budgets through carefully crafted paid advertising strategies. This episode unlocks the secrets to integrating organic marketing with paid efforts, focusing on building trust and meaningful client relationships rather than resorting to aggress...
Curious about how to pinpoint market opportunities and build a specialized legal practice from the ground up? Join us as we sit down with David Payne, a seasoned estate planning attorney from Southwest Missouri. In this episode, David takes us through his transformative journey from a general practitioner and litigator to becoming a focused estate planning expert. Discover the moment of clarity that led him to this strategic pivot and the invaluable lessons he learned about sales training and...
Can you imagine your practice consistently attracting the best clients without spending a dime on ads? Join me, James Campbell, as I uncover the secrets of building online authority and why it’s the key to skyrocketing your estate or elder law practice’s success. This second part of our two-part series dives deep into the world of SEO, explaining the vital technical aspects and strategies that can propel your firm to the top of Google rankings. Discover why higher-ranking firms secure the mos...
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
