AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
All content for The Marketing Lawcast is the property of Jennifer Goddard & James Campbell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
Why Your Webinar Funnel Isn’t Working: Common Pitfalls to Avoid
The Marketing Lawcast
9 minutes
11 months ago
Why Your Webinar Funnel Isn’t Working: Common Pitfalls to Avoid
Unlock the secrets to transforming your webinars from mediocre to mesmerizing. Imagine your audience not just attending, but engaging and converting. On The Marketing Lawcast, James Campbell examines the art of crafting compelling evergreen webinar funnels, revealing how to sidestep common missteps that often sabotage success. Whether it's overwhelming your audience with too much information or delivering a presentation that's too bland, these pitfalls are preventable. If you're ready t...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
