AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
All content for The Marketing Lawcast is the property of Jennifer Goddard & James Campbell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
Transforming Estate Planning with Heart: Attorney Amy Hsiao on Purpose-Driven Legal Services
The Marketing Lawcast
31 minutes
7 months ago
Transforming Estate Planning with Heart: Attorney Amy Hsiao on Purpose-Driven Legal Services
Estate Planning Attorney Amy Hsiao shares how she transformed traditional estate planning by creating a client-centered practice focused on keeping families out of court and out of conflict after experiencing firsthand how conventional methods failed her own family. Through her flat rate pricing model, ongoing support system, and dedicated funding coordinator, Amy helps growing families create estate plans that actually work when needed. • Building a practice that goes beyond document creati...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
