AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
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AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 2
The Marketing Lawcast
21 minutes
7 months ago
SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 2
SEO isn't just a marketing tactic – it's a fundamental strategy that can transform law firm growth when implemented properly, as demonstrated by IMS client Phil Ruce of Stone Arch Law Office who achieved a 45% revenue increase and dominated local search results in Minneapolis. • Comprehensive case study of Stone Arch Law's marketing transformation • SEO delivers 1000% more traffic than organic social media with higher intent • Google Business Profile optimization represents 30% of local rank...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
