AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
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AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 1
The Marketing Lawcast
15 minutes
7 months ago
SEO Mastery for Estate Planning & Elder Law: Unlock More High-Value Clients Part 1
Search engine authority is the battlefield where top law firms win the highest-quality clients, with the Marketing Lawcast revealing how ranking in Google's top positions filters out time-wasters and attracts serious prospects ready to pay premium fees. • Nearly 70% of online interactions begin with a Google search, with 84% of clicks going to just seven listings on the first page • Understanding the four types of leads: buyers in pain (urgent needs, ready to hire), buyers in power (need con...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
