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The Marketing Lawcast
Jennifer Goddard & James Campbell
58 episodes
1 month ago
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
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Marketing
Business
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All content for The Marketing Lawcast is the property of Jennifer Goddard & James Campbell and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
Show more...
Marketing
Business
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Less Stress, More Success: How Attorney Thomas Limón Built His Ideal Law Practice by Transitioning from Litigation to Estate Planning - Part 1
The Marketing Lawcast
21 minutes
8 months ago
Less Stress, More Success: How Attorney Thomas Limón Built His Ideal Law Practice by Transitioning from Litigation to Estate Planning - Part 1
What drives an attorney to pivot from a high-stakes litigation environment to a fulfilling career in estate planning? In today’s episode, we discuss this transformation with Attorney Thomas R. A. Limón, who candidly shares his personal journey away from the courtroom and into a space centered around family advocacy. The conversation highlights the countless hours spent in litigation versus the precious moments missed with loved ones, ultimately leading to his decision to focus on estate plann...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...