AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
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AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
Listening, Not Selling: Sedric Collins’ Formula for Trust and Connection in Estate Planning
The Marketing Lawcast
25 minutes
3 months ago
Listening, Not Selling: Sedric Collins’ Formula for Trust and Connection in Estate Planning
Estate planning attorney Sedric Collins shares how he built Legacy One Law Firm—where estate planning meets entertainment and intellectual property law to create dynamic, client-centered legal solutions. Discover how Sedric’s background in music and personal experiences witnessing the consequences of poor estate planning inspired him to reimagine the client experience—making legacy planning accessible, empowering, and deeply relational. ✅ Founded Legacy One Law to integrate estate planning (8...
The Marketing Lawcast
AI-driven search is transforming how estate planning firms are discovered online—and the firms that adapt now will dominate visibility, cut client acquisition costs, and convert more high-intent prospects. In this episode, James Campbell, Chief Growth Officer at IMS, shares practical strategies, real case studies, and a proven playbook to help estate planning and elder law firms harness AI for growth. ✅ Why AI-generated answers now gatekeep client discovery ✅ How AI amplifies ads, SEO, conten...
