Join Elise Stieferman on The Loop Marketing Podcast as she explores the essential topic of humanizing brand experiences with industry experts Mike Lee from Monigle and Thomas O'Malley from Coegi. Discover how shifting from product-first to people-first marketing can drastically transform your brand. In this episode, learn about Monigle's 'Humanizing Brand Experience' process, the importance of emotional intelligence in advertising, and the impact of AI in personalizing brand interactions. The discussion also covers practical examples and offers valuable advice on maintaining authenticity and creating memorable, human-centered connections in the marketing world.   00:00 Introduction to Humanizing Brand Experiences 01:33 Defining Humanized Brand Experiences 03:51 Challenges in B2B, Healthcare, and Finance 05:21 Strategies for Humanizing Marketing 08:12 The Role of Emotional and Sensorial Connections 10:02 Overcoming Jargon and Buzzwords 15:15 Tools and Research for Emotional Insights 20:45 Case Study: MSU Healthcare 25:27 The Impact of AI and Personalization 33:57 Final Thoughts and Advice   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.   Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/   Read more on our blog: https://coegipartners.com/thoughtspace/   Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/

In this episode of the Loop Marketing Podcast, host Elise Stiefferman discusses the critical role of data in modern marketing with Rodney Perry, president of Coegi Canada. With over 20 years of digital marketing experience, Rodney shares insights on how brands can effectively utilize their data assets to drive smarter marketing decisions amid tightening privacy regulations. The conversation delves into creating value from data, integrating insights across teams, and building comprehensive data strategies that enhance business intelligence. Rodney also emphasizes the importance of breaking down organizational silos and focusing on customer-centric data strategies. Tune in to learn actionable steps for improving data utilization and measuring campaign effectiveness while maintaining consumer privacy. 00:00 Introduction to the Loop Marketing Podcast 00:58 The Importance of Data in Modern Marketing 02:02 Challenges in Data Collection and Utilization 07:22 Breaking Down Organizational Silos 08:36 Building a Data Strategy 10:31 Custom Audience Strategies 15:01 Privacy and Compliance in Data Management 19:52 Coegi's Approach to Data Strategy 24:15 Future Trends in Data-Driven Marketing 26:20 Final Thoughts and Key Takeaways 30:00 Conclusion and Farewell   About CoegiCoegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/Read more on our blog: https://coegipartners.com/thoughtspace/ Follow @CoegiPartners:LinkedIn: https://www.linkedin.com/company/coegi-llcFacebook: https://www.facebook.com/coegipartners/Instagram: https://www.instagram.com/coegipartners/

Join host Elise Stiefferman on the Loop Marketing Podcast as she dives into the unique characteristics of Midwestern consumer behavior in the episode 'Midwest Matters: Tapping into Regional Buying Behaviors.' Featuring insights from Scott Beck, Lisa Merlotti, and Jenny Gawlick, discover why the Midwest is crucial for marketers and how to align brand values for success. Explore the pioneering spirit, seasonal influences, and community-focused strategies that set the Midwest apart. Learn how to build trust with Midwestern consumers and why partnering with Midwestern-based agencies can be a game changer for your marketing strategy. Don't miss this in-depth discussion on regional buying behaviors and actionable marketing insights! 00:00 Welcome to the Loop Marketing Podcast 00:34 Introducing Our Expert Guests 01:24 Unique Characteristics of Midwestern Markets 04:19 Consumer Behaviors in the Midwest 08:48 The Importance of Community and Trust 15:04 Challenges in Marketing to the Midwest 24:30 Opportunities for Innovation in the Midwest 31:28 Benefits of Partnering with Midwestern Agencies 39:07 Conclusion and Final Thoughts #digitaladvertising #digitalmarketing #midwest - - - About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/ Follow us on LinkedIn:  https://www.linkedin.com/company/coegi-llc/  

Welcome to Coegi's special podcast episode on the game-changing marketing trends of 2025. Join host Elise Stieferman and guests from each of Coegi's departments to uncover the transformative trends set to shape the future of marketing. Learn more about hyper-personalized AI experiences, privacy-first data strategies, our takes on emerging platforms, optimizing real-time analytics, and much more. This episode explores strategies for sustainable growth, digital trust, human-centered technology, and industry innovations that will keep your brand competitive in the rapidly evolving digital world. Don't miss insights from our experts and a glimpse into how Coegi is preparing to lead in this evolving landscape. - - -  00:00 Introduction to 2025 Marketing Trends 01:01 Innovation and Major Shifts in Marketing 01:30 Essential Strategies for Staying Competitive 05:30 Emerging Technologies: AR, VR, and Predictive Analytics  10:13 The Role of AI in Personalization and Predictive Analytics 13:37 Strengthening Digital Trust and Human-Centered Experiences 17:56 Data and Technology: Privacy and AI in Decision Making 28:05 Social Media Evolution: Personalization and Influencer Marketing 38:28 Programmatic Advertising: Privacy-First Approaches and AI Advancements 50:13 Paid Search: AI-Driven Changes and Optimization 50:52 Leveraging AI for Smart Bidding and Automation 52:38 Navigating Privacy Regulations and Data Compliance 55:18 The Impact of AI on Search Behavior and Advertising 58:04 Balancing Automation and Client Expectations in Business Operations 01:04:29 The Role of Hybrid Work Models and Employee Wellbeing 01:08:46 Cross-Channel Brand Strategy and Real-Time Data Insights 01:20:28 AI and Automation in Marketing: A Leadership Perspective   - - -   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/  

In this episode of The Loop Marketing Podcast, host Elise Stiefferman engages with Natalie Carson, Account Supervisor at Coegi, and Terry Sullivan, founder and president of Strategic Glue, on the pivotal role of building robust client relationships in marketing. The discussion highlights the significance of honesty, trust, and empathy, alongside the 'Six to Fix Marketing Framework' for brand strategy and customer acquisition. The speakers emphasize the necessity of understanding client motivations and audience needs, the consultative approach to marketing, and the benefits of prioritizing emotional connections over transactional interactions. Practical insights into handling multiple stakeholders, transparency, and the value of in-person meetings are shared to foster long-term business success.   00:00 Introduction to Client Connections 01:00 Understanding Client Needs 01:32 Deep Dive into Client Business 04:29 Building Human Connections 07:16 Challenges in Client Engagement 12:53 Becoming an Extension of the Client Team 15:18 Six to Fix Marketing Framework 18:20 Understanding Customer Needs 18:57 Defining Marketing Strategy 19:36 Evaluating Marketing Channels 20:31 Importance of Audience Research 21:00 Building Client Relationships 22:02 Consultative Approach in Marketing 27:14 Consistency in Client Service 28:25 Emotional vs. Transactional Relationships 28:59 Practical Tips for Client Engagement 29:56 Human Connection in Business 31:53 Conclusion and Key Takeaways   - - -   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog:

In this episode of the Loop Marketing Podcast, the host is joined by Hannah Schatz, Coegi's Director of Programmatic Operations, and Malcolm Halle, Head of Strategic Accounts at PulsePoint. Together, they discuss how AI and machine learning are transforming the personalized digital patient journey in healthcare. Key topics include the evolution of patient research habits, the importance of diverse digital touchpoints, the role of contextual and predictive analytics in marketing strategies, and the ethical considerations for healthcare providers and brands. The conversation also explores future trends in digital advertising and healthcare, highlighting the potential for AI to streamline both patient care and healthcare marketing. - - -  00:00 Welcome to the Loop Marketing Podcast 01:10 The Evolution of Patient Research Habits 06:33 Prioritizing Information in the Digital Patient Journey 13:09 Leveraging Digital Channels for Healthcare Marketing 17:51 The Role of AI in Personalizing Patient Experiences 27:28 Influencers and Community Learning in Healthcare 32:09 Future Trends in Digital Healthcare Advertising  - - - About Malcolm:  Malcolm is the Head of Strategic Accounts at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the largest pharmaceutical companies in the world. In his role at PulsePoint, Malcolm leads a team responsible for collaborating with brands and agencies to develop and deploy sophisticated programmatic strategies to reach, engage and measure healthcare audiences. Outside of work, Malcolm can be found spending time with his 3-year-old daughter, his rescue dog and his wife in their Connecticut home. - - - About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.   Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/   Read more on our blog: https://coegipartners.com/thoughtspace/   Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg... Facebook: https://www.facebook.com/coegipartners/

Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency relationships. Trevor and Jamie share their experiences, the challenges they've faced, and the creative approaches they've taken to push boundaries in marketing. Whether you're interested in non-profit marketing or looking to enhance your own client relationships, this episode is packed with valuable insights and stories that you won't want to miss! - - -  00:00 Introduction and Guest Welcome 00:35 Trevor Griffith's Role at the Humane Society 02:12 Key Business Challenges and Donor Acquisition 03:56 Strategic Approaches to Finding New Donors 05:08 Research and Data Utilization 07:11 2023 Learnings and Future Opportunities 10:27 Success Stories and Partnership Insights 20:06 Final Thoughts and Advice 22:57 Conclusion and Farewell - - - About Trevor: Trevor Griffith is the Senior Director of Performance Media at the Humane Society of the United States. Trevor has been at the HSUS for more than 11 years running the paid media and organic social media programs for both the HSUS and their international affiliate, Humane Society International. He leads an in-house team of media buyers across a number of platforms such as paid social media, display, search, Connected TV and linear TV, and his work specializes in using acquiring new one-time and monthly donors for the organization. About Jamie: As a digital marketer for almost two decades, Jamie has spent half of that dedicated to pet and cause marketing clients. Being an animal lover, it was a joy to work with clients on their digital presence, user experience, and Ecosystem of Paid, Owned and Earned. Outside of work, Jamie enjoys spending time with family; husband, twin daughters and rescue dog Leila. She also has donated her time and money to KC Pet Project and as a task force member of The HALO Foundation. - - -   About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.   Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/   Read more on our blog: https://coegipartners.com/thoughtspace/ Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg... Facebook: https://www.facebook.com/coegipartners/...

Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand. Topics of Discussion: The essential skill sets that make great marketers stand out. The critical role of brand building in commercialization. Direct-to-Consumer (DTC) strategies, including selling on Amazon. How an agency partner can elevate your marketing efforts. The unique advantages of influencer marketing for commerce brands. Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H     About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/ Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg... Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/

In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation. This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies. Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!   Connect with Coegi: Coegi Website Coegi on LinkedIn Coegi on Twitter Coegi on Instagram   Listen to more episodes of The Loop Marketing Podcast: The Loop Marketing Podcast   ✨ Stay Connected: Follow us on Twitter Subscribe on YouTube   Time Stamps: 0:00 - Intro 1:29 - What is Subtractive Innovation? 8:20 - Dyson and Apple's Subtractive Product Innovation 14:13 - The Steps to Implementing Subtractive Innovation 21:20 - Consumer Forward Mentality in Subtractive Innovation 24:16 - Final Thoughts 26:01 - Outro

In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024. They discuss:  The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase.  The shifting expectations of performance media and how brands can show accountability to their marketing budgets. The complexities of advertising on social media in 2024 and how advertisers can adapt to the changes The benefits and challenges of generative AI we will likely see in 2024 And more... This podcast is a must-listen for any marketer who wants to stay ahead of the curve in 2024. - - - About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog: https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/  

In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social. Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader. If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode. Key Topics Discussed The startup journey from ideation to acquisition How to find a problem to solve and build a unique solution The importance of focusing on customer needs The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader Insights into the influencer marketing industry Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. #InfluencerMarketing #TaggerMedia #SproutSocial

In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside of the traditional holding company model. - - -    About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog: https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipart  - - - About WPI Worldwide Partners, Inc. (WPI) is a global and diversified independent agency network engineered to solve the precise business challenges of today’s marketers and agencies. Website: https://www.worldwidepartners.com/ John Harris, President of WPI: https://www.linkedin.com/in/netharris/

In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn:  the potential uses and limitations of Generative AI tools why AI is such a popular topic at this point in our history and how to navigate these powerful, but still imperfect, tools to get the best results - - - About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog: https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/

Welcome back to The Loop Marketing Podcast!  Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023. In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss: - The importance of breaking down the silos between creatives and media operations for the sake of great content- Creating a new definition for ‘performance marketing’ and- Best practices for building KPIs at each stage of the marketing funnel Visuals from the presentation can be found here.  - - - About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog: https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/

The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️ Because what it takes to successfully move your customers is changing. Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey. In this episode of the The Loop Marketing Podcast, Coegi’s SVP of Marketing & Innovation, Ryan Green, is joined by Kaitlin Jacobi and Renate Rutkovskis of Bread & Butter Wines (part of the WX Brands portfolio) to discuss how they use the power of creative storytelling to drive an effective omni-channel performance strategy and build loyalty for the Bread & Butter brand. Bread & Butter's Website: https://breadandbutterwines.com/ -- About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog: https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/

A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for their brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it wrong.  You’ll learn: How to apply upfront data-driven work to inform marketing strategies The importance of data restraint and why “more” is not better and  The keys to giving the client the data story they need to hear -- About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog:  https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/

In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun. Scott is joined by Coegi’s Vice President of Marketing & Innovation, Ryan Green, to discuss: What brand collaborations are The opportunities they bring to brands and  The impact they have on the businesses’ growth trajectories Follow Scott: https://www.linkedin.com/in/scottbenjaminmoore/ Colaboratory Webiste: https://www.colaboratory.io/ Follow Ryan: https://www.linkedin.com/in/ryangreen83/ -- About Coegi:  Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog:  https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/  

What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida.  How DE&I in advertising has evolved over the last year  Why more CMOs with a media background are being hired  How advertisers and publishers are working towards more unified measurement  Ways brands are holding creative assets to more rigorous performance standards  Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large.  -- Related Articles:  Why the Performance Scoring Model is the Future of Marketing Measurement  Seeking Solutions to Media Measurement Complexity at ANA Event  -- Follow Ryan: https://www.linkedin.com/in/ryangreen83/ -- About Coegi: Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog:  https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/  -- #digitalmarketingtrends #marketingpodcast  

The center of every marketing strategy is the audience, but how do you best find and build meaningful, life-long relationships with those customers in today's market? Coegi's President and Founder, Sean Cotton, and Director of Innovation, Savannah Westbrock, discuss ways to navigate this ever-moving target for marketers in the most recent episode of The Loop Marketing Podcast. We’ll discuss Where brands should start when building their audience targeting strategy, Ways to refine your audience with a “test and learn” approach,  And what the process looks like to turn first-time customers into loyal, long-term advocates for your brand.  Chapters:  0:00-0:35 - lntro 0:35-1:32 - Guest Welcome 1:32-2:41 - Topic Overview  2:42-4:11 - Where brands should turn when building their audience targeting strategy 4:11-7:24 - Privacy and Targeting for a Cookieless Future 7:24-9:20 - How brands can capitalize on first party data analysis to identify potential new customers 9:20-11:56 - How to apply first-party data hollistically within your strategy 11:56-14:47 - How marketers can create a “test and learn” approach to refine their audience strategy 14:47-17:14 - Where do you lean into AI and where do humans need to intervene?  17:14-20:43 - How you can turn first time customers into loyal, long-term customers Q&A 20:43-22:05 - Where do you draw the line on being too personal with your audience? When does it move from “customized to me” to “downright creepy?”  22:05-24:23 - If you don’t know your ideal customer/lack seed data - where do you start? 24:23-26:13 - Starting from scratch on first party data collection? Here’s how to set yourself up for success 26:13-29:17 - #1 Transformative Tip for brands who want to use audience targeting and relationship-building to transform their brand 29:17-29:56 - Outro   -- About Coegi: Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog:  https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/  -- #digi...

Welcome to Season 2 of The Loop Marketing Podcast! We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center. Throughout this episode, we welcome Coegi's VP of Marketing and Innovation, Ryan Green, and Senior Account Strategy Director, Monica Herschelman, as they discuss the differing philosophies behind marketing ecosystems vs. the traditional marketing campaigns. They'll also breakdown the reasons why marketers need to eliminate silos between earned, owned-and-operated, and paid media to have a cohesive brand message and experience across the ecosystem. Additionally, we’ll have some great Q&As on how to apply these learnings, whether you’re a regional brand just getting started or a global powerhouse.  -- About Coegi: Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns. Learn how Coegi can work with your brand or agency: https://coegipartners.com/services Read more on our blog:  https://coegipartners.com/resources Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/ Facebook: https://www.facebook.com/coegipartners/ Instagram: https://www.instagram.com/coegipartners/  -- Chapters: 0:00-0:56  Intro 0:56-1:53 Guest Welcome 1:53-7:07 Defining Ecosystems vs. Campaigns 7:07-18:18 Implementing Ecosystems 18:18-24:48  Key Benefits of Ecosystems Q&A 24:48-29:32 Are ecosystems only for big brands while massive budgets? 29:32-32:57 What are the biggest challenges of working with an ecosystem? 32:57-39:00 What is the first step a brand should take to start building these ecosystems? 39:00-39:44  Outro   #digitalmarketingtrends #marketingpodcast